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SHOW GUIDE Interplay


THE CLASSIC Wild Science collection has undergone a complete makeover for 2014 with fresh packaging. In addition, for spring/summer 2014, the Lip Balm Laboratory will join the existing best sellers Magic Nail Lab, Perfume Lab and Bath Bomb Factory. A new look Weird Slime


Laboratory and Hyperlauncher Rocket Ball Factory will also be available. Interplay’s award winning


myStyle craft and jewellery line will see some stylish new additions, including the Festival Jewellery Kit, a Shrink-it Jewellery Kit and Super Loop Bands Kit.


The popular collection continues to move with the fashion trends each year and will hold its price points from £8.99 through to £19.99.


Sakar


SAKAR’S collection of kids- safe headphones feature designs from a number of popular licences including Hello Kitty, Batman, Superman, Iron Man 3, Monster High and Teenage Mutant Ninja Turtles. The new line allows children


to safely listen to and enjoy music. Large, full range drivers give listeners a rich sound experience, with crisp highs and warm clear bass tones. The ear cups are


lightweight with thick, comfortable padding to provide noise isolation, while the headband bends easily for a comfortable fit.


The series also features a


built-in volume limiter, protecting children’s hearing by automatically limiting audio volume to approximately 80 per cent of the original maximum volume. The headphones are compatible with devices including iPod, iPhone, iPad, Android smartphones and tablets, plus portable gaming devices like PlayStation Vita and Nintendo DS, as well as laptops, PCs, CD players and home audio systems. Meanwhile, Sakar will also


be showing off Monster High and Hello Kitty karaoke sets at Toy Fair.


The Hello Kitty line includes


wireless karaoke microphones that remove the vocal track from any song on a child’s MP3 player or smartphone, through to karaokes with enhanced vocal effects and lyrics display. Meanwhile, the Monster High version features a docking station for an iPad or iPhone, plus a five-inch monitor to display song lyrics, a handheld microphone, AV cable and AC adapter. Dual microphone inputs also give users the option to use two microphones simultaneously. 02476 518500


The My Living World line


enjoyed success in 2013 following the relaunch with naturalist Nick Baker. The three new kits – Ladybird World, Spider World and Snail Work – will be joined by Butterfly World.


A new brand for 2014 is GoldieBlox. Developed by engineer Debbie Sterling, the range is designed to inspire other girls to follow in her footsteps. Each set includes an illustrated story book and a sizable construction project.


Priced at £14.99 to £24.99, the launch series will have three GoldieBlox sets to choose from: Spinning Machine, Parade Float and Dunk Tank. Interplay will also be


reaching out to a younger audience with two new collections. Craft Box and Mr Men & Little Miss have been developed to inspire Key Stage 1. Craft Box – aimed at four to six year olds – will include 12 different creative craft activities with prices between £8.99 and £9.99. Titles include Paint & Play Ponies, Make Your Own Sparkly Jewellery and Make Your Own Pop-up Thank You Cards among others. Completing Interplay’s


brands are Rivetz, Technokits and Craft Party. 01628 488944


Kids@Play


2014 sees Kids@Play release two new battery powered toys under the MG brand. The MG Mini and The MG powered quad both


have the unique Kids@Play 6v recharge batteries fitted as standard, guaranteeing at least 300 total recharges. All Kids@Play powered vehicles are covered


by its customer care service centre in South Wales, which offers a 12 monthly service option on all top end models. 01291 635551


180 January/February www.toynews-online.biz


STAND NUMBER: GALLERY 135


STAND NUMBER: G29


STAND NUMBER: G10


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