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SHOW GUIDE DKL


2014 SEES DKL celebrating 25 years of distributing toys to the trade.


HAMA


The number one bead brand offers a vast range of bead sets and accessories featuring generic items and popular licences. Following the success of My Pocket Hama, three new versions have been added including Cupcake and Dinosaur themes. Hama gift boxes will also welcome


new products, with up to date boxing and designs. New sets will include Seaworld, Football and Window Decorations, allowing children to create window adornments from Hama beads. New hanging box designs have been introduced in fun themes such as Mermaids and Dolphins, while Dinosaurs and Little Princess have been revamped with modern boxing. There is also a wide selection of blister packs available.


WONDERWORLD Wonderworld wooden toys had their best year yet in 2013, experiencing strong growth and gaining recognition as a leading wooden toy brand. Following a strict eco policy, Wonderworld plants two trees for every one used in production.


The success of


Wonderworld Trix Track is expected to grow throughout 2014. Three new sets are being introduced including a glow in the dark and safari set. Meanwhile, the Miniland collection also continues to grow. New vehicles in animal designs appealing to younger children will be introduced, while favourites including the City Sightseeing Bus, Fire Engine, Police Car and Dumper will remain in the range. Mini vehicles come individually boxed. Moving into pre-school, Rainbow Sound Blocks continue to be a best seller for both retail and education – with a different shape, sound and colour in each block, the products are good for a child’s sensory development. Peek-a-boo is a strong pick up line, available in a CDU which features green and pink colours. Meanwhile, the Wonder ABC blocks encourage imagination, speech and reinforcement of the alphabet. The role-play range consists of


products such as the award winning Eco House, complete with a solar panel, recycling bins and wind turbine. For kitchen role-play there is also a Cooking Centre, which includes a


164 January/February


metal sink, functioning dials and open/close doors. The Kitchen is also a best seller, including a cooker, fridge freezer, sink, washing machine and microwave.


COROLLE Toy Fair will see the launch of a number of dolls across all of the Corolle collections. The Mini Corolline dolls will see a


new addition; the collection of six miniature dolls was a big success in 2013, with the entry-level price point making them a good introduction to the brand. The Mon Premier Corolle dolls are the first baby doll for children aged 18 months+, with more choice of ethnicities. A range of fashions and accessories are also available, including the Fashion Display wardrobe which comes with 12 outfits in six different styles. For the modern pre-teen, the


Corolle Les Cheries are ultra chic fashion dolls. The best selling Camille and Chloe Ballerina dolls will feature new style outfits, while Camille Sunny Day is a new addition, dressed ready for the beach.


MINILAND Miniland Educational aims to bring fun to learning, with the Aptitude Sets and Science Tins featuring key subjects and development aids for enhanced learning. All the education sets sport new


suitcase boxing and stand out designs. To highlight the importance of learning, Miniland is launching the Educational Corner which includes all the products in one space. The Miniland Minimobil range of plastic vehicles and construction toys come in three sizes and retail from as little as 99 pence. Themes include rescue and racing among others, with an optional FSDU also available.


MUNCHKIN Having launched Munchkin in September 2013, DKL says that the response has been extremely positive from retail with strong sell-through. The collection includes bath toys, baby teethers and Disney Baby feeding products.


Due to its success, the range of bath toys will be extended in 2014 featuring a Bath Time Tea Cup Set, Cupcake Squirters and Magic Colour Lily Pad Stackers. 01604 678780


www.toynews-online.biz


STAND NUMBER: E66


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