This page contains a Flash digital edition of a book.
SHOW GUIDE BigJigs Toys


THE START of 2014 sees the launch of the new Bigjigs Rail packaging, designed to provide a powerful and engaging in- store presence. Key features of the packaging include modular box sizes and multiple selling faces to ensure effective merchandising for retailers, distinctive graphical features including safety symbols, development factors, key USPs, lifestyle imagery and interactive features such as QR codes and Cut & Play. The range of Bigjigs Rail


rolling stock has been completely redesigned to allow a full 360-degree view via a clear PET clam shell. To maximise the in-store impact of the rebrand, the firm has also devised two new merchandising units including a 2’ free standing cardboard display unit showcasing best selling items and a redesigned 4’ free standing wooden display unit presenting the best of rail. The rebrand also welcomes the introduction of a variety of rail-based characters including Station Master Sam, who can


be found on the packaging and will be used to develop consumer marketing initiatives. Bigjigs will also be


showcasing a number of new products and redesigns, including additions to Bigjigs Rail, Bigjigs Baby, Cooking & Roleplay and Puzzle ranges. The City Train Set and Table has been added to the collection of railway tables. The extensive train set features a bustling city scene with high rise buildings, a heli- pad, bridges and unique metro style train. Bigjigs has also added the Rocket Train Set, which is focused around Stephenson’s Rocket. After solid success with its pink Bigjigs Rail lines, the firm has added several accessories including a decorative tunnel, bridge, double engine shed and expansion pack. Adding to its puzzle


collection, the firm is launching eight decorative wooden 48- piece puzzles, each individually hand cut. Each puzzle has a colourful and decorative scene and comes in a number of fantasies and fairy themes


Ravensburger


RAVENSBURGER will be unveiling a raft of new products at Olympia, across licences and adult puzzles and games.


The firm has added nine new


properties to its burgeoning licensed portfolio – The Very Hungry Caterpillar, The Gruffalo, Woolly and Tig, In The Night Garden, Disney’s Henry Hugglemonster, The Ultimate Spider-man, The Amazing Spider-man 2, The Muppets 2 and Planes Fire and Rescue. Ravensburger will also be adding new introductions to established characters. These will include Octonauts, Thomas & Friends, Bob the Builder, Dora the Explorer, Disney Minnie & Mickey Mouse, Cars, Princess, Doc McStuffins, Finding Nemo, Frozenand Sofia the First. The firm’s successful One Direction line will also continue. Moving on, and with sales growing 25 per cent during


192 January/February


including Ballet School, Enchanted Fairies, Picnic in the Park and Once Upon a Time. The other four puzzles include licensed locomotives from the Bigjigs Rail range such as the Mallard, the Rocket, Flying Scotsman and the Duchess of Hamilton. New items have also been inducted into the Cooking & Roleplay range including a redesign of the Food Display Stand and some of the foods that go with it. Several role- play toys to complement the


food items will be launched including a shopping trolley, a set of scales and a newly designed shop till, with money, credit cards and scanner. Also new for 2014 is a cake stand with a range of cakes. Bigjigs Baby has also


undergone a makeover. Each product has been redesigned with brand new colours and now fit within modular packaging ensuring the merchandising process is simpler and easier for retailers. 01303 250400


2013, strong consumer feedback and over 40 new titles launched for spring/summer, Ravensburger is upbeat about its adult puzzle range. Formats vary from 500 to 32,000 and everything is backed by the firm’s ‘soft-click’ technology. Sales of Ravensburger’s 3D puzzle range grew by 33 per


cent in 2013. With new additions Taj Mahal and lighthouse, plus hot favourites such as the One Direction puzzleball, the firm is also confident that its 2014 range will deliver excellent results throughout the year. Meanwhile, within the games


sector, the firm has classic concepts like Labyrinth (which


was backed by strong TV advertising last year), plus licensed games based on The Gruffaloand The Very Hungry Caterpillar. Finally, Ravensburger will be launching new craft concepts Mosaic and So Styly, while Prehistoric Expedition joins the popular Science X line. 01869 363800


www.toynews-online.biz


STAND NUMBER: B156


STAND NUMBER: H39


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234
Produced with Yudu - www.yudu.com