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SHOW GUIDE BigJigs Toys


THE START of 2014 sees the launch of the new Bigjigs Rail packaging, designed to provide a powerful and engaging in- store presence. Key features of the packaging include modular box sizes and multiple selling faces to ensure effective merchandising for retailers, distinctive graphical features including safety symbols, development factors, key USPs, lifestyle imagery and interactive features such as QR codes and Cut & Play. The range of Bigjigs Rail


rolling stock has been completely redesigned to allow a full 360-degree view via a clear PET clam shell. To maximise the in-store impact of the rebrand, the firm has also devised two new merchandising units including a 2’ free standing cardboard display unit showcasing best selling items and a redesigned 4’ free standing wooden display unit presenting the best of rail. The rebrand also welcomes the introduction of a variety of rail-based characters including Station Master Sam, who can


be found on the packaging and will be used to develop consumer marketing initiatives. Bigjigs will also be


showcasing a number of new products and redesigns, including additions to Bigjigs Rail, Bigjigs Baby, Cooking & Roleplay and Puzzle ranges. The City Train Set and Table has been added to the collection of railway tables. The extensive train set features a bustling city scene with high rise buildings, a heli- pad, bridges and unique metro style train. Bigjigs has also added the Rocket Train Set, which is focused around Stephenson’s Rocket. After solid success with its pink Bigjigs Rail lines, the firm has added several accessories including a decorative tunnel, bridge, double engine shed and expansion pack. Adding to its puzzle


collection, the firm is launching eight decorative wooden 48- piece puzzles, each individually hand cut. Each puzzle has a colourful and decorative scene and comes in a number of fantasies and fairy themes


Ravensburger


RAVENSBURGER will be unveiling a raft of new products at Olympia, across licences and adult puzzles and games.


The firm has added nine new


properties to its burgeoning licensed portfolio – The Very Hungry Caterpillar, The Gruffalo, Woolly and Tig, In The Night Garden, Disney’s Henry Hugglemonster, The Ultimate Spider-man, The Amazing Spider-man 2, The Muppets 2 and Planes Fire and Rescue. Ravensburger will also be adding new introductions to established characters. These will include Octonauts, Thomas & Friends, Bob the Builder, Dora the Explorer, Disney Minnie & Mickey Mouse, Cars, Princess, Doc McStuffins, Finding Nemo, Frozenand Sofia the First. The firm’s successful One Direction line will also continue. Moving on, and with sales growing 25 per cent during


192 January/February


including Ballet School, Enchanted Fairies, Picnic in the Park and Once Upon a Time. The other four puzzles include licensed locomotives from the Bigjigs Rail range such as the Mallard, the Rocket, Flying Scotsman and the Duchess of Hamilton. New items have also been inducted into the Cooking & Roleplay range including a redesign of the Food Display Stand and some of the foods that go with it. Several role- play toys to complement the


food items will be launched including a shopping trolley, a set of scales and a newly designed shop till, with money, credit cards and scanner. Also new for 2014 is a cake stand with a range of cakes. Bigjigs Baby has also


undergone a makeover. Each product has been redesigned with brand new colours and now fit within modular packaging ensuring the merchandising process is simpler and easier for retailers. 01303 250400


2013, strong consumer feedback and over 40 new titles launched for spring/summer, Ravensburger is upbeat about its adult puzzle range. Formats vary from 500 to 32,000 and everything is backed by the firm’s ‘soft-click’ technology. Sales of Ravensburger’s 3D puzzle range grew by 33 per


cent in 2013. With new additions Taj Mahal and lighthouse, plus hot favourites such as the One Direction puzzleball, the firm is also confident that its 2014 range will deliver excellent results throughout the year. Meanwhile, within the games


sector, the firm has classic concepts like Labyrinth (which


was backed by strong TV advertising last year), plus licensed games based on The Gruffaloand The Very Hungry Caterpillar. Finally, Ravensburger will be launching new craft concepts Mosaic and So Styly, while Prehistoric Expedition joins the popular Science X line. 01869 363800


www.toynews-online.biz


STAND NUMBER: B156


STAND NUMBER: H39


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