76 BRAND FOCUS BUNGEES
Jumping for oy
Creators of the phenomenally successful Gogo’s Crazy Bones, Magic Box International has just launched a new collectable into the market. Katie Roberts found out more about Bungees…
J .
BUNGEES are colourful, collectable, magnetic figurines with an innovative ‘flick to stick’ gameplay, which Magic Box hopes will add an addictive element to the range making it a ‘genuine contender’ to be the next big playground craze.
The toys are sold in bright, distinctive packaging, with retail prices at just £1.50 for a packet. Soft and tactile when handled, Bungees roll and stick via their magnetic bases when flicked onto a Bungee Board or Bungee Card. Each of the toys has ratings for precision, bounce and stickiness, allowing kids to choose tactically, depending on what game they are playing. There are 96 Bungees to collect, split into a number of Bungee Clans and characters with the best gaming abilities are known as Clan Leaders. There are also 48 Bungee Cards, each one showing a different character and its gaming abilities. Each packet of Bungees includes one Bungee, one Bungee Card and a Mini Game Guide. Collectors will have the option to purchase Bungee Bags in a variety of colours, which come with one packet for £2.50. A Starter Pack will also be available, including a large game board, one Bungee, one Bungee card, a game guide and a checklist poster for £4.99. Bungees are aimed at children aged five to 11 and in testing, the target audience has responded very well to the product. Bungees launched first in the UK, ahead of a European and then a worldwide roll-out. Trade reaction to the product has also been positive, and the launch
FEBRUARY 2012
There are 96 different Bungees to collect, each with a different rating for precision, bounce and stickiness
This is an innovative new concept with enormous collectable potential. We
think kids and parents will love it. Ben Harper, Magic Box International
will see Bungees on the counter of over 20,000 outlets nationwide. Stuart Grant, buying director at The Entertainer, commented: “The more I play with Bungees, the more I love the product. A new innovative collectable with real gameplay – it’s the perfect combination. I believe it will be the must-have playground craze in 2012.”
Distributor Esdevium Games’ sales director Steve Buckmaster said: “With Bungees, Magic Box International has mixed cool collectable figures with incredibly addictive gameplay. Bungees bring real originality to a crowded marketplace, which will really make it stand out.” Ben Harper, UK director, Magic Box International, added: “We’re
thrilled with the reaction to Bungees. This is an innovative new concept with enormous collectable potential. We think kids and parents will love the product and appreciate the exceptional value for money.” The launch is being supported by a heavyweight TV advertising campaign focusing on the core target audience. This will be complemented by extensive free product sampling, ensuring ample opportunity to see and test the new product, along with the new website.
Bungees will be available to the toy trade through Esdevium Games.
www.bungeesworld.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250