224 LICENSINGNEWS
IN BRIEF BULLDOG ADDS SINDY
TO ROSTER With celebrations for the 50th anniversary of the classic doll brand Sindy due to kick off this year, Bulldog Licensing has signed a deal with Pedigree to represent the property. The Sindy brand has sold over 150 million dolls worldwide to date, and autumn 2012 will see the start of the 50th birthday celebrations. Bulldog will be looking to target sectors that tie in with Sindy’s position in the fashion world, such as perfume, accessories, apparel, jewellery and footwear. Bulldog Licensing: 020 8325 5455
MOOKIE EXTENDS THE
HIVE DEAL Mookie Toys has secured a multi- territory master toy licence with Space Enterprises for pre-school property, The Hive. The first new collection of toys from the firm will hit retail for spring/summer 2012. Mookie, which previously held the plush licence for The Hive, has upgraded its deal to include a variety of toys. The agreement covers the UK and Ireland, Australia, New Zealand and South Africa. Mookie: 01525 722722
NEW TATTY TEDDY TOYS
ON WAY Carte Blanche Greetings is expanding the Tatty Teddy brand into the toy category. The firm has signed up a number of toy licences, with products due to hit shelves in autumn 2012. Items will include interactive plush, collectable figures and play-sets, outdoor play, role-play, prams and pushchairs, craft kits, games and activity books. Licensees signed up include Worlds Apart, Flair, HTI, Ravensburger, Raleigh, Alligator Books and Inspiration Works. The launch will be backed by sponsorship and advertising on key children’s TV channels, as well as PR activity across digital and traditional media. Carte Blanche: 01243 792600
PEDIGREE RENEWS
STAR WARS LICENCE Lucas Licensing has renewed Pedigree Books’ Star Wars licence until 2014. The new arrangement also includes the rights to make Star Wars Collector’s Annuals and activity handbooks. “We are delighted to have extended our relationship with Star Wars,” commented Matthew Reynolds, sales and licensing manager at Pedigree. “Over the next period we are adding new products to our portfolio.”
www.pedigreebooks.com
FEBRUARY 2012
Innovation First adds Moshi Monsters
Bobble Bots line launching in the spring... by Samantha Loveday
INNOVATION FIRST is expanding its range following a new tie up with Mind Candy.
The firm will be introducing Bobble Bots Moshi Monsters in spring across the UK, US and Canada. The bobble-head mini robotic pets and customisable play- sets will utilise the recently patented Hexbug Nano vibration technology. The initial assortment of Bobble Bots will include 24 battery powered collectable Moshlings and a variety of configurable 3D ‘dollhouse’ replicas of the streets, yards, buildings and houses found online in Monstro City. Each product will also include secret codes to unlock digital assets in the online world, further enhancing the user experience.
Lego clicks with Warner Bros again
LEGO WILL be looking to continue its success with major film franchises with the addition of The Hobbit and The Lord of the Rings to its portfolio. The firm has inked a multi-year deal with Warner Bros Consumer Products, having already worked with the firm on its Harry Potter, Batman and DC Heroes properties. “Only Lego, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of The Lord of the Rings and The Hobbit,” said Karen McTier, EVP, domestic licensing and worldwide marketing, WBCP. “These films give life to amazing worlds and characters and we are thrilled to bring fans these products.” Lego: 01753 495000
The new play-sets will utilise the firm’s Hexbug Nano vibration technology...
Product will be available in retailers including Next, Toys R Us, John Lewis, Smyths, The Entertainer, Tesco, Asda, Hamleys, House of Fraser and HMV to name just a few.
Innovation First will be showcasing the new Bobble Bots by appointment at London Toy Fair, as well as at the US Toy Fair. Innovation First: 01925 454093
TCNE aiming to build on recording breaking 2011
2012 IS looking to be a “promising” year for Turner CN Enterprises, the company’s vice president Alan Fenwick has told ToyNews. TCNE will be aiming to build on
its existing successful toy partnerships, offering EMEA toy partners bespoke opportunities for brands across the whole Turner media network. This will involve extending partnerships with retailers, publishers, toy manufacturers and content owners.
“2011 was a record breaking year for TCNE and we are now laying the foundations for plans that will underpin continued growth and expansion of our portfolio in the year ahead,” Fenwick explained. “2012 is looking to be a promising year and at Nuremberg we are very excited to reveal the latest addition to the Ben 10 franchise – Omniverse,
FENWICK: Confident about 2012
the new series launching globally Q4 2012. With new content and new innovative toy products in development we expect the brand to double in growth between now and 2015,” Fenwick continued. TCNE: 020 7693 1000
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