162 SHOW GUIDE TOY FAIR 2012 MECCANO B150
It’s a new year and a new direction for Meccano as it pursues a fresh licensed property product development strategy in 2012. There are new additions to Meccano’s
age five plus Construction range, as well as favourites like Build & Play, Turbo, Space Chaos and Multi models ranges. The new entry level Easy Toolbox in Meccano’s Construction range provides an introduction for children and parents to Meccano. It’s a four-in-one kit which transforms into a dumper truck, digger,
TOMY
Toy Fair 2012 marks a new era for Tomy – for the first time in the UK, the newly expanded company will be showcasing its full range, including new toy collections. Tomy’s key 2012 line, Raa Raa the Noisy Lion, is set for a high-profile launch at Toy Fair, with Raa Raa narrator Lorraine Kelly joining the Tomy team on the stand. Tomy’s Raa Raa range includes interactive play-sets and vehicles, cute and cuddly plush, feature plush, fun bath toys, and chunky figures of six characters. The figures, play-set, and fun vehicles are all part of the innovative ‘Character Play System’ – place any figure on a ‘Smartspot’ and it will automatically ‘recognise’ the character, play a sound or phrase related to that character and, in some instances, provide a movement or action. Tomy is also set to launch its range
of Winnie the Pooh nursery, infant and pre-school toys. Across 2012, the range will include 22 new products from core nursery lines such as rattles and lightshows through to feature plush, including the interactive Rumbly Tumbly Pooh and Night Night Pooh, as well as bath toys, pull-along and push- and-play toys. The new hero product in the Play To
Learn range is Elebubbles – a toy elephant that walks forward, tilts his head back and blows bubbles from his trunk. Elebubbles is for pre-school
FEBRUARY 2012
trailer and a tractor. The Easy Toolbox includes brightly coloured, flexible pieces and instruction manuals. A storage case keeps all pieces in one place for an RRP of £16.99. Meccano’s Construction Advanced
Toolbox provides the next step up in model making, complete with bright pieces that build into more models such as a racing car, quad bike and airplane for around £19.99.
Build & Play is back with new models for children aged five and up. Big stick-
on eyes turn vehicles into characters and is available in three different packs; a tricycle, Formula 1 car or forklift, all of which transform into two separate models with an RRP of £9.99. Space Chaos invites children aged
seven and up to enter a futuristic world to build spaceships. Each pack comes with a set of trading cards, which show the powers of each spacecraft. The Corvette Assortment has a guide retail price of £14.99. New to Meccano’s Turbo model
vehicles is an entry level collection of racing vehicles for children over seven. Go kart and motorbike are available for around £7.99.
New for 2012 is the Turbo Evolution
Red and Blue racing cars, featuring the new ‘pull back and go’ racing technology. Suitable for children aged seven and over at around £24.99. Multi Models introduces the two Model Assortment, featuring a new racing car or crane, for children and adults aged eight and over.
F50
Double Decker Roundhouse and Over & Under Starter Set.
children and indoor or outdoor use. Following the launch of the Chuggington die-cast and interactive play-sets in 2010, 2012 will see the addition of new characters from the CGI TV programme, themed vehicles, track
expansions and track-focused playsets. Hero items for the first quarter include the Action Chugger Carry Case and Zephie’s Magic Stage. The Chuggington Wooden Range launched in January 2012 and products to watch include the
2012 sees new Britains Farm Toy implements and accessories, along with livestock and machinery buildings introduced. With slightly higher price points than the toys range, the highly detailed Britains Farm Heritage & Collectibles models are aimed at agricultural and diecast collectors. 2012 will include new tractors from the New Holland, CASE IH, Ford and John Deere brands. The Britains Big Farm pre-school range of 1.16 scale farm/construction model replicas continues to grow with four new lines for 2012. For older girls, there are new Teacup Piggies Piglets toys. Smaller than the original Piggies and suitable for girls aged six and over, girls can collect all six Teacup Piggies Piglets, each with their own cute little carry bag and collar with clip – so girls can take them out and about wherever they go. There are also new additions to the Pinypon miniature doll range, including fruit- themed Pinypon Scented Dolls, and Sports Themed Pinypon Pals – with a boy and girl Pinypon doll with either tennis or ice-skating accessories. Tomy’s boys range, K’Nex Mario Kart
Wii, is also unveiling new constructions sets based on the popular racing game, with new Mario & Luigi Standard Bike Building Sets.
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