120SHOW GUIDE SPIELWARENMESSE 2012
MGA ENTERTAINMENT HALL 12.2, STAND P-08
New Lalaloopsy characters will be showcased at Nuremberg including Rosy Bumps and Bruises and Ember Flicker Flame (£26.99). Eight new dolls will be added to the existing range in spring, with 32 different characters to collect in total. Lalaloopsy Sew Magical Mermaid doll (£29.99) was sewn from a swimmer’s bathing suit. The doll has a dress that transforms into a mermaid’s tail and its hair also changes colour when under water. Supported by spring TV and following the success of the Lalaloopsy Silly Hair doll, which will see new characters added for spring.
Other new additions include Lalaloopsy Littles (£14.99).
Lalaloopsy enters the blind bag segment with Lalaloopsy Micro characters (£1.99) in foil blind bags – 24 to collect in total and more to come throughout the year. Further new characters will join the collectable Mini Lalaloopsy range (£5.99), as well as a Mini Lalaloopsy Sew
LE TOY VAN
Sweet House Play-set (£29.99) featuring two exclusive dolls, an attic for pets, a wind up garden hose, a balcony and more. A new Mini Lalaloopsy R/C car (£19.99), which can fit up to two dolls and includes an exclusive doll and pet, will also be available. MGA’s Bratz range will also have several new themes added including, Bratz Catz dolls (£19.99), Bratz Featherageous dolls (£19.99), and Bratz Neon Runway dolls (£16.99). Several new
Moxie Girlz ranges will be presented including Moxie Girlz Magic Swim
Mermaid dolls (£19.99) who really swims, Moxie Girlz Glitterin’ Style dolls (£15.99) which further expands the Moxie Girlz craft scene, Moxie Girlz Ballerina Star dolls (£14.99) and Moxie Girlz Sweet Style dolls (£14.99).
HALL 3, STAND D-36 INSECT LORE
Raise and release butterflies with the original Butterfly Garden. A best seller for over 40 years, the Butterfly Garden allows children and their families to watch caterpillars grow and transform into butterflies and then release them into the wild.
BROOKITE
HALL 5, STAND D-29 In addition to the Butterfly Garden
Insect Lore also produces a broad range of Bug Viewers, Catchers, Live Kits and other insect related products. Bright, eye-catching packaging ensures stand- out on shelf, while modest price points make Insect Lore’s products affordable.
HALL 12, STAND A-04-4
Brookite has been manufacturing kites and outdoor toys for over 100 years. In that time the design and materials have changed enormously and over the last decade power and sport kiting has emerged alongside the pleasure kite fliers, taking its place in the surfing and skate boarding cultures and opening new markets for Brookite. The company is constantly updating and adding to the ranges but still has the basic kite shapes that were the original mainstay of Brookite in 1907 when the company was founded by the Brooke Brothers. They, like everyone else were swept along in the enthusiasm for aviation and all things flight related. In 1910 it was a Brookite kite that took an aerial aloft from SS Mafalda in the South Atlantic
Ocean enabling radio pioneer, Guglielmo Marconi to make the first transatlantic radio message spanning over 6,000 miles. With this heritage, one of the key
reasons for the company’s longevity has been the ability to adapt to changing trends and to be innovative with new designs, shapes, materials and the more challenging flying techniques demanded by current kite flyers and adrenalin junkies. Today the family business continues
to thrive from a converted corn mill based in Devon, supplying kites and toys to outlets throughout the world. Every product leaving the factory is a quality item, supplied at a sensible price and is a part of all the experience gained in over a century of kite making.
COILEDSPRING GAMES/SCHMIDT HALL 10.1, STAND A-04
Bella’s House is a new, mid-sized doll’s house from Le Toy Van’s Daisylane range. Finished in lilac and vintage rose with floral and heart motifs, it features a fully decorated interior, removable roof panels to reveal a spacious loft area and opening shutters and windows. Bella’s House is scaled for the wide
range of separately available Daisylane accessory and doll sets, and comes with a newly designed furniture set that includes kitchen, living room, bedroom and bathroom suites. It joins the other range of Daisylane
mid-sized houses and provides a great introduction the range as a whole, which spans small cottage style houses, up to the four-storey Cherry Tree Hall. 2012 will also see the launch of many other new Le Toy Van products; with
FEBRUARY 2012
three new garden play-sets in the Daisylane range, including a patio and BBQ set.
The Honeybake range sees the launch of the Honeybee Market, which is a brightly coloured market set that comes with a bell, a bag and a fruit crate, with many other food crates available that are sold separately. Le Toy Van’s equestrian range will see the launch of a new stables play-set - Palomino Riding School - which is compatible with the Budkins range of animals and characters. Other new products include a range of new Budkins characters; including a London themed triple pack, Violet the Fairy and My Friend Isabella characters. The James the Royal Guard character forms part of a new Sentry Box play-set.
A new edition of Rory’s Story Cubes will be launched. Rory’s Story Cubes is a pocket sized creative story generator. Kids roll the dice, say ‘Once upon a time...’ and let the pictures spark their imagination. The images on the new Voyages edition are designed to inspire stories of travel and adventure. Building on its relationship with Schmidt Spiele, Coiledspring Games is launching three new jigsaws ranges this year. There are five images from the much acclaimed Colin Thompson. Mandy Reinmuth’s images bring a touch of glamour and Maxine Gadd offers fairies and fantasies. There are also new games
from Gigamic, Gamewright and Schmidt Spiele.
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