160 SHOW GUIDE TOY FAIR 2012 LEAPFROG B50
LeapFrog is set to showcase a pioneering new collection of toys and games at Toy Fair 2012. LeapFrog will be offering visitors the chance to embark on a guided tour of the stand and explore its selection new products due to launch in the New Year. Toy Fair visitors will have an exclusive
opportunity to preview the new Touch Magic range of learning toys, designed for toddlers aged two years and up. Touch Magic includes interactive Discovery boards, a Discovery Bus and
VIVID
Celebrating its 20th year in business, Vivid envisages a ten to 15 per cent sales growth in 2012 with significant investment in new brands. The Hobbit toy and games line will launch in Q4 to coincide with the launch of the movie. Action figures, mini collectables playsets, vehicles, role play sets and games will all be revealed in a behind-closed-doors presentation. Thinkway’s Toy Story interactive toy line will be refreshed in 2012. Vivid’s GyroBots boys toy range will be
further supported by the introduction of a TV advertised Deluxe Battle Arena for August introduction. Crayola will be supported by 12 TV
advertised lines in autumn, five of which will be new: Crayola Beginnings Activity Art Bear,Crayola Dry-Erase Activity Centre, Scribble and Wiggle Pen and Doodle Dotty. Catwalk Creations also has a new TV line – House Of Fashion. Vivid’s Lumi brand of on-trend light-up fashion jewellery will extend into autumn with two new TV advertised introductions, Glo Earphones and Lumi Status Band.
In Animagic, six TV advertised items will be featured in autumn 2012 with three new additions – Tessie Goes Trotting follows Fluffy and Cassy. Pamper Pets and Sing and Dance Daisy also join the party. Additionally, Snuggle and
FEBRUARY 2012
Snooze Pets and Huggables will be available as classic Animagic plush toys. Jiggle and Dance Flufflings will be TV
advertised from August, alongside the classic line. New for boys will be
Smasha-Ballz, a feature plush for preschool boys that will be TV advertised from August. Vivid’s line of pop-star dolls will see new additions in the shape of The
the Rockin’ Guitar, encouraging children to make learning discoveries and develop key early skills through touch. At the tap of a finger these interactive toys come to life, teaching words, songs and games to help them learn about communities, music, letters and sounds. LeapFrog will continue to promote
LeapPad at Toy Fair and will unveil a host of new software ranges, apps and an accessory line for the device next year. The electronic learning company will also show-off additions to Scout and
Friends. Following on from the success of My Own Leaptop, My Talking LapPup and Move and Learn Music Player allow children to sing-a-long to catchy songs and explore numbers whilst they play. For children aged six to 24 months. Based on the Letter Factory DVD,
Letter Factory Phonics helps children learn about letters and sounds. It’s designed for children aged two years and up.
In the run-up to 2012, LeapFrog will also be heavily promoting the Touch
Magic, Scout and Friends and Letter Factory ranges with an extensive TV advertising campaign. Robert Dekker, senior marketing
director EMEA and Australasia at LeapFrog, commented on the new ranges: “At Toy Fair 2012, the LeapFrog team will be on hand to provide visitors with product demonstrations and detailed information on its latest range of innovative children’s toys and devices.” Visit stand B50 to book a guided tour.
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Wanted and 1-Direction. A new collectable line Celebz, featuring mini dolls from 1-Direction, will also be on show at Toy Fair. CBeebies pre-school show Baby Jake will launch a full line of plush, play-sets, jigsaws and games in 2012 and will be joined by Giggle n Jiggle Jake in autumn, which will be one of three TV advertised items in Q4. Talking CloudBabies and GlowBabas
feature plush will join Cloudy House Play-set as the three lead TV advertised lines. Everything’s Rosie is supported by
three TV advertised lines in autumn – Ring o Rosie, Sweet Dreams Rosie and Raggles and new Rosie’s Playhouse play-set.
Little Charley Bear also enters its second year on CBeebies with four autumn TV lines – Up, Up & Away, Ready Teddy Blast Off, Let’s Pretend Charley and Goodnight Charley Bear. And finally, Vivid’s Moshi Monsters
promises to double in size in 2012 to £60million retail sales and will introduce over 30 new products this year, four of which will be TV advertised in autumn. Super Seeds plush, Super Moshi HQ, Moshi House play-set and Moshi App Monsters. Additionally, a never-seen- before new Moshi Monsters line will be revealed at Olympia.
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