156 SHOW GUIDE TOY FAIR 2012 MY TOY FAIR Megan Cadd, Sales and Marketing Assistant
How many toy fairs have you been to?
2012 will be my second year. Favourite part?
Meeting customers and all the evening meals!
Worst part? Standing for four days straight.
Early night or drinks after the show?
Dinner and drinks.
Hangover tip? Two paracetamol and all the water you can drink before you go to bed.
Best place to take clients? The Blue Elephant restaurant.
DKL STAND E66
DKL enjoyed healthy growth in 2011, over 20 per cent on 2010, and, with a strong mix of products, the firm is confident of further growth in 2012. “We are proud to distribute great
brands, including the number one Hama Beads, Corolle dolls, Wonderworld Wooden Toys and mic.o.mic Build & Play vehicles, and to bring in two new brands is always an exciting prospect,” says David Allan, sales and marketing director at DKL.
One of the company’s new ranges is Miniland Educational, a Spanish firm which until now has only distributed into the education market. DKL will be exclusively launching the range of pre- school products, plastic vehicles and sand toys, model animals, dolls and educational toys, as well as science kits in tins, into the UK market. Highlights include science and aptitude stands, plus chunky plastic ride-ons. Meanwhile, Velcro Kids products use
new Velcro brand technology to create unique toys and encourage creativity in children. The new line includes the Velcro Kids House, a giant playhouse which is made entirely from cardboard and held together using Velcro brand fasteners, which allows it to be taken apart and flat packed when not in use. The collection also includes animal, princess and pirate masks with interchangeable, removable features making them ideal for dressing up. Priced around £5, each set includes one mask and two designs. Moving on to the ongoing brands in
DKL’s portfolio, and Hama experienced strong growth in 2011 with new additions
FEBRUARY 2012
to the line-up in 2012 including generic sets and key licences. Highlights include Wild Animals and Let’s Dance gift boxes, as well as Cars 2 and Disney Princess licensed sets. The collection of bead products includes mobiles, tub sets, jewellery and activity boxes, as well as seasonal items and Maxi sets, which is a range designed especially for younger children featuring larger beads. More High Street and independent
stores are stocking the Corolle doll line, with DKL launching new dolls, fashions and accessories across the whole range at Toy Fair. There will also be some new entry price point 20cm Corolline dolls, which will retail for under £15. The Corolle range also includes ragdolls, bath babies, fashion dolls and interactive dolls such as Lia, which speaks four languages. The Wonderworld Wooden Toys range includes nursery, educational, pre-school and role-play items, as well as children’s furniture with animal designs. Last year, the Wonderworld Eco House picked up Junior Magazine’s Design Award for Best Eco Toy, while the Peek-a-Boo-Ball and
Mini Tower Crane were featured in Practical Parenting Magazine’s Christmas Gift Guide. Mini vehicles continue to be bestsellers, along with the Neo Kitchen range and pull-alongs. Last, but certainly not least, DKL will be looking to build on the mic.o.mic Build & Play vehicle range following its successful launch last year. The line has seen over 20 per cent growth since its debut at the 2011 Toy Fair and includes a selection of different sized models with varying degrees of difficulty, with prices
starting from £9.99. New products for 2012 include a Jumbo Jet, Forklift Truck and Airbus A380. “We believe in offering our customers
great brands with high quality products that offer retailers a good margin, and supporting this with promotions and point of sale material,” Allan concludes. “For 2012, DKL is working with customers even more closely by looking to grow the sales and marketing team, focusing on social media and more in- store activity.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250