182 SHOW GUIDE TOY FAIR 2012 RE:CREATION E160
Toy Fair 2012 sees the launch of Re:creation’s new corporate identity, heralding a new era it. The firm will be showing the action sports brand Razor, licensed Lego and Moshi Monsters lines and new brands Dinowaurs and Ickeez. The Razor stunt scooter range grew
over 300 per cent in 2011. Spring sees the launch of the new Pro Scooter range
UNIVERSITY GAMES
University Games moves into 2012 with strong performances from 2011 to build upon. Smart Ass was again a top performer, as was 5 Second Rule, which cemented its inclusion to the family games sector, responding hugely to its first year on TV.
In addition, Pointless, the board game based on the popular BBC1 show hosted by Alexander Armstrong, has enjoyed success. “Since the show switched to BBC1, its audience rating has substantially increased, and sales are reflecting that,” says University Games GM Adrian Whyles. “We are expecting bigger things now that series six and seven have been commissioned for 2012, and they will include celebrity specials airing on a Saturday evening. “The BBC is showing great commitment to the show, and we have developed a travel version for 2012, with further plans for 2013.” University Games has signed up pre- school property licence Suzy’s Zoo. For 2012, the UK will be producing a board game, Magnetic Adventures, a Felt Play Board, and puzzles for the Little Suzy’s Zoo brand. A new series of books have been released, together with nursery bedding and accessories. There is also the addition of the classic Poppin’ Hoppies, the game where characters randomly spring into the air for players to catch.
FEBRUARY 2012
developed for the mass market which is used by the brand’s pro stunt scooter squad Team Razor. The range will be supported with TV advertising featuring the Razor Pro XX. The full collection of scooters will also be on show. Re:creation’s Lego range includes the
Lego Lights collection, including Star Wars and Ninjago character themes,
Lego stationery, school lunch bags and drinks bottles. Re:creation has three Moshi Monsters pocket money lines that are all wearable accessories, including Zippsters, backpacks and pencil cases. There will also be a £2.99 bracelet available, while TV ads will promote the products in 2012.
Dinowaurs is foil bag collectable that combines a hand crafted dinosaur figure with a card game. There are 36 Dinowaurs to collect in series one. The UK launch will also be supported by a TV campaign next year.
The squishy collectable Ickee Stickeez
also welcomes see new series releases throughout 2012 too.
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