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LICENSING 2012 GUIDE 235 All mapped out
From significant summer movie blockbusters, milestone anniversaries and new toy launches across a raft of established properties, through to major sporting events, this year is shaping up to be another busy one for the licensing business. Samantha Loveday takes you through some of the key highlights in 2012, quarter by quarter…
JANUARY TO MARCH The year kicks off with two key properties beginning 25th anniversary celebrations – Coolabi’s Purple Ronnie and Fireman Sam from Hit Entertainment. Activity and events for both will run throughout 2012. Meanwhile, as well as Fireman Sam, Hit also has a busy first quarter planned for some of its other brands. Thomas & Friends will see the full launch of pre-school products from Fisher-Price, along with the release of two DVD episodes, a microsite, Rocking the Rails pre-school pack and Story Time books, plus the opening of Thomas Land.
Character Options will also debut the new Mike the Knight line at Toy Fair and BBC Worldwide will launch its one-off magazine special. Character will also be showcasing new Bob the Builder products. The Walt Disney Company also kicks off what’s likely to be another busy year for the Princess and Cars franchises. Spring/summer will see the release of a new animated short
film – Tangled Ever After – spotlighting the royal wedding of Rapunzel and Flynn Rider. Mattel will be refreshing its toy line, which will include Bride Rapunzel, plus Rapunzel and Flynn fashion doll set and a mini doll wedding set. Rubies will also be rolling out new dress up. Moving on, and under the banner of The Story Begins with You, Disney will be celebrating the stories of all the Princesses, kicking off in January with Rapunzel. Others following throughout the year include Ariel in May and Cinderella in October. The company will also continue to support the Cars brand heavily throughout Q1 and beyond. Cars 2 has been Disney’s largest toy line yet, with more than 300 new toys. It has also shifted more than 200 million Cars die-cast vehicles worldwide to date. New merchandise will be backed up with the launch of fresh content such as new Cars Toon shorts which will feature as a bonus in Disney DVDs, as well as being rotated on the Disney Channel and
Disney XD and other digital platforms.
Other highlights: High profile premiere and UK cinema screenings will support the launch of Barbie: A Mermaid’s Tale 2, while Mattel is also lining up new content for Monster High and CG animated webisodes of Polly Pocket; the Little Princess Live on Stage tour kicks off from February, while Zodiak will also see a raft of new products launch for Waybuloo and a DTR for Mister Maker with TJ Morris; various firms with licensed ranges will exhibit at Spring Fair, while the show will also be a last chance opportunity to order London 2012 toys and gifts; meanwhile key partners will showcase product for Over the Moon’s Pip at the show, including Raiseprint, Ethos, Shreds and Robert Frederick; V&S Entertainment looks to build on Everything’s Rosie with further new toy lines from Vivid Imaginations, costume character appearances, plus the first DVD called The Greatest Show in the Garden.
KEY MOVIE RELEASES
Beauty and the Beast (3D re-release) Disney – January
Star Wars Episode 1: The Phantom Menace (3D re-release) Lucasfilm - February
KEY TRADE SHOWS
Spring Fair Birmingham NEC February 5th-9th
Kidscreen Hilton NY, New York February 7th-10th
Licensing@Russia Crocus Expo, Moscow March 14th-16th
KEY SPORTING EVENT
RFU 6 Nations February/March
JANUARY The Walt Disney Company begins the celebration of its Princesses in The Disney Store – with Rapunzel taking centre stage first
Coolabi kicks off the 25th anniversary celebrations for Purple Ronnie
Order books begin the close for London 2012 toys, gifts and souvenirs
New Peppa Pig products begin to roll out across various categories
Character Options launches Mike the Knight line at Toy Fair
Fireman Sam begins its 25th anniversary year Winner of Chapman/Tomy’s Search for a Star Raa Raa TV ad campaign revealed
FEBRUARY 2012
FEBRUARY Mario and Sonic at the London 2012 Olympic Games launches on Nintendo 3DS
Little Princess Live on Stage tour kicks off Mister Maker touring Hobbycraft stores around the UK
Full Rastamouse toy line launches (Q1) Ben & Holly’s Little Kingdom app is released Pattni launches its Match Stars accessories pack Hari’s World unveils its first international distribution deal across and retail and educational markets
MARCH Licensing@Russia debuts in Moscow World Beyblade Championships take place in Toronto, Canada
Ben 10 CGI movie gets its global launch The Pirates! in an Adventure with Scientists hits cinemas
A dedicated Peppa Pig week will run on Milkshake
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