Samantha Loveday Editor
Samantha.loveday@intentmedia.co.uk
Contents REGULARS
6 News
10 Exclusive NPD analysis 12 Playtime 14 GMTV stats 16 Appointments 18 Dubit research 20 Campaign of the month 22 Mumsnet 246 ToyTalk 248 Jon Salisbury
RETAIL 87 News
88 Counter Insurgent 90 Hero Product 92 Indie Focus: Gems Gifts 218 New Products
LICENSING 221 News
226 The birth of Cloudbabies 228 Profile: Underground Toys 231 Brand Focus: Looney Tunes 232 Interview: The Bridge Direct 235 2012 Guide
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Katie Roberts
Deputy Editor
Katie.Roberts@
intentmedia.co.uk
Lewis Tyler
Staff Writer
Lewis.Tyler@intentmedia.co.uk
Emily Briggs
Sales Manager
Emily.Briggs@
intentmedia.co.uk
COMMENT NEW YEAR RESOLUTION Suzanne Powles
Production Manager
Suzanne.Powles@intentmedia.co.uk
Adam Butler Design
Adam.Butler@intentmedia.co.uk Jon Salisbury
Contributor
jon@wotkidzwant.com
Lisa Carter
Managing Editor
lisa.carter@
intentmedia.co.uk
AS WE were going to press, High Street sales figures from the festive period were yet to be announced, but using the most up-to-date NPD information it seems the toy industry has proved to be resilient once again. With two crucial weeks’ worth of numbers still to be added in, NPD was betting on one per cent growth for the full calendar year. Not tremendous growth, granted, and it certainly falls well short of industry expectations. But, importantly, in a year which saw certain parts of the retail landscape battered and bruised – some stores never to recover – there must surely be a sigh of relief that it’s not a negative figure that we’re looking at.
Stuart Dinsey
Publisher
Stuart.Dinsey@intentmedia.co.uk
Editorial: 01992 535646 Advertising: 01992 535647
It seems that, once again, the toy industry
has proved its resilience in 2011.
And it’s with a mixture of confidence and caution that the majority of firms will head to Toy Fair. Those execs we’ve spoken to for this bumper issue know exactly the challenges facing the business this year, and are under no illusions how tough it’s going to be. But they believe their businesses are well prepared. For our part, we will continue to offer a fantastic trade mag for a fantastic business, welcoming input from all corners of the trade. We hope to catch up with as many readers as possible at the upcoming fairs – whether that’s on the showfloor or networking after hours at the TRA Awards, the Alternative Toy Fair Party or the Irish bars of Nuremberg. Samantha Loveday
Samantha.Loveday@intentmedia.co.uk
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