118 SHOW GUIDE SPIELWARENMESSE 2012 LITTLE TIKES HALL 12.2, STAND P-08
and can be used as a cuddly pillow. Helping to develop coordination and motor skills, the Pillow Racer can be used in two positions, either with the child seated or on their tummy. Little Tikes also plans to add a Turtle Pillow Racer to the range. The Sports Coupe can be seen at
MGA Entertainment will be displaying a substantial line-up of new Little Tikes products. The new collection includes ride-on vehicles, activity centres, play systems and more. One of the new products on display
from Little Tikes will be a unique- looking ride-on, the Pillow Racer. The four castor wheels allow the soft, sit-on pillow characters to turn in any direction and the easy-grip handles help little ones hold. The Dino or Ladybird character also detaches from the base
Nuremberg in two fresh colours – lime and orange. Currently available in red and magenta. Following demand for its classic Activity Garden, Little Tikes has brought the product back to the market with new version, the Endless Activity Centre. The product opens out into a two-sided play centre and features multiple activities to develop fine motor skills including a shape-sorter mailbox, obstacle course, removable activity panel, telephone and open/close shutters.
Ideal for toddlers, the new 118cm First Slide has a robust framework and safety hand rails. And not forgetting the 5-in-1 Activity Gym and new Turtle Walker for infants, plus the iconic Cozy Coupe and rugged-looking Cozy Truck with its chunky off-road wheels.
WHAM-O HALL 7, STAND B-06 SMIFFY’S HALL 9, STAND C-50
Famed for its Smiffy’s and Fever brands, RH Smith is one of Europe’s largest costume and accessory manufacturers, servicing more than 40 countries through its worldwide supply chain and network of agents and distributors. With year-round stock availability, and a strong service record, R H Smith offers a full support package to customers. The Smiffy’s and Fever brands are known for market-trending design and innovation, which you can see showcased in a new two-level stand. All Smiffy’s and Fever costumes are designed and made exclusively. The Smiffy’s brand offers a creative range of themed wigs, costumes and accessories for all ages from toddlers, kids and teens, through to adult. This year sees the biggest wave of new product development across carnival, Halloween and everyday party ranges. New themes include kids, 80s & 90s, second skin, comedy and legends and myths. The introduction of the Fever brand to the R H Smith portfolio has been a success. Suited to both costume/party and adult retail channels, its fun and flirty collection of costumes, hosiery, footwear, accessories and lingerie blends fashion and fantasy. The new Time4Fun range of jokes/tricks, toys, light- up and novelty items will also be introduced at the show. Halloween is supported through one of the biggest ever range of costumes and accessories in 2012. Next year’s headline ranges are Steam-Punk, Ghost-Ship, Second Skin Suits, Zombie, Grotesque-Burlesque, Once-Upon-A-Nightmare, Kids, Teen and Masks.
ACTIVISION PUBLISHING HALL 10, STAND H-05
Wham-O owns classic brands such as Frisbee, Slip ’N Slide, Hula Hoop, Hacky Sack and Boogie Board and is launching the full rangeinto Europe from February. It is also introducing new ranges to the
UK and European markets, including the Arctic Force snow range. It creates fast- paced snow combat games, with instant snowball-making gear and rapid snowball firing blasters. Also available in the winter range is the Snow Boogie line with inflatable sledges and fast foam sleds featuring penguin and polar bear designs. SnowBoogie Penguin/Polar Bear Tubes will be available for £12.99. The outdoor toy range includes the original Frisbee, which was launched in 1958. Frisbee has the most diverse product range available in the market across a range of price points from 99p to £9.99. The Hula Hoop was also launched in 1958 and the firm offers a complete range of Hula Hoops and games, from £1.99 to £14.99. The Superball is made from a secret compound of materials known as ZECTRON, Vulcanised at 165 C and 80 Atmospheres of pressure.
FEBRUARY 2012
Hacky Sack was invented by Mike Marshall and is another iconic Wham-O brand. Celebrating its 50th Birthday this year, Slip N Slide now offers a wide range of sports, games and feature slides for all age levels and at every price point. Arctic Force is new portfolio of snow
toys, available from November with prices ranging from £2.99 to £24.99. Arctic Force Fort Maker allows kids to build a snow barricade, wall or even an igloo. With an offset shovel edge for easy snow collection and an ergonomic handle, the accessory retails at £2.99. The Snowball Maker can form three perfect snowballs in a matter of seconds (£3.99). Fling snowballs with the Arctic Force
Snow Tracball. The toy features a built-in snow scoop and snowball maker and the ability to launch snowballs over 150 feet for £7.99. The Arctic Force Snowball Solo Blaster features a snowball press to prepare the amunition and launches snowballs up to 60 feet. Retails at £14.99. Finally, the Arctic Force Snowball Mega Blaster offers a triple snowball press to prepare the ammunition.
The launch of Skylanders Spyro’s Adventure in October 2011 marked the global introduction of a new entertainment property and a groundbreaking co-mingling of toys and video games. Now at Nuremburg for the first time, Activision Publishing is unveiling a new range of toys. Buoyed by glowing endorsements
from the Toy Talk awards, Activision Publishing recently made Skylanders Spyro’s Adventure available at retailers across Europe. The Starter Pack includes the game, three Skylanders action figures, the Portal of Power peripheral, a poster and trading cards. Skylanders Spyro’s Adventure is the first game to deliver a cross-platform experience that allows kids to bring toys to life in a world via the Portal of Power. And because the toys remember their experiences, they can travel seamlessly from one house to another and from one platform to another, including the Nintendo Wii, Nintendo 3DS, Xbox 360, PlayStation 3, PCs and Macs, as well as on the web with
Skylanders Spyro’s Universe. Kids can collect more than 30
characters, each with their own powers and personality; and each expands the experience. The Portal Master Kaos has cast them out of the Skylands and banished them to earth, where they are frozen and appear to look like toys. But they are very much alive on the inside and only young gamers can free them by placing them on the Portal of Power so they can return to the Skylands and defeat Kaos.
Activision united in-house talent with top Hollywood talent to create Skylanders Spyro’s Adventure’s unique world. The game and technology were developed by Activision’s Novato, California studio, Toys for Bob, led by studio head Paul Reiche. The adventure-driven story was penned by Alec Sokolow and Joel Cohen, two of the Academy Award-nominated writers of the original Toy Story movie, Academy Award-winning composer, Hans Zimmer, created the theme song and Lorne Balfe composed the score.
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