152 SHOW GUIDE TOY FAIR 2012 MY TOY FAIR
Ross McDonald, Sales Director
How many toy fairs have you been to? 33
Favourite part? Winning Game of the Year for Deal or No Deal in 2007 (for 2006).
Worst part?
Having to ‘knock down’ at the end and pack everything away.
Early night or drinks? Drinks, but should really be early night as I've just hit 60.
Best place to go after show? A relaxing beer at the hotel before a shower.
Best place to take clients? Bombay Brassiere.
Best toy fair memory? Buyers queuing in the aisle to place orders for the A la Carte Kitchen in 1984 (christened ‘Allocation Kitchen’).
DRUMOND PARK
Each January, Drumond Park launches a new collection of TV-advertised products – the majority of which are developed from scratch by its in-house team. For instance, look out for two new pictorial board games in the popular Logo ‘big brands’ series. Logo What Am I? is a picture and knowledge-based concept for children aged eight and up, while The Best of TV and Movies was made for everyone in the family. Also on the way for ages four and
above is a new twin to the popular pumping, pushing blow-up game Pumpaloons. Pumpazing! will make its appearance during late summer 2012. Hot on its heels will be Fibber, a comedy ‘numbers and colours’ dice and card game for ages four and over. Here the underlying challenge is to be the boy or girl who wins by a nose – all players wear glasses to which coloured pieces of ‘nose’ are added each time one of them is discovered to be cheating. While closely following the original
Logo dynamic of utilising famous name branded picture cards to fascinate and entertain, the new children’s game Logo What Am I? asks no questions. Instead, children are asked to ‘guess it’, ‘draw it’
FEBRUARY 2012
or ‘describe it’. The game comes complete with a colourful playing board, 60-second timer and a necklace card- holder which players wear when ‘guessing it’.
The new The Best of TV and Movies for ages 12 and up is a sequel to The Best of British. Its repertoire covers a host of popular TV programmes, past and present, and many of the very best
B155
films, spanning several decades. It features Logo-style question cards fashioned around the soaps, reality and talent shows, popular sitcoms, period dramas and many types of general interest programming. This compilation was made to entertain everyone in the family, relatives and friends of all ages. “Once again, we had an extremely good 2011 season,” says Claire McCool, Drumond Park’s co-founder and marketing director.
“Our commitment to long-running TV
advertising campaigns for both new and existing products, all-year PR and sampling, plus a big-budget autumn multi-media promotions programme all combined to ensure our products moved through well during the pre- Christmas build-up – and we will be making a similar multi-activity publicity investment for 2012. “We are grateful for the support we continue to receive from the trade buyers, both national and regional. Our team is really excited about the excellent selection of new products, appealing to every age group, that we have in the pipeline for 2012.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250