www.toynews-online.biz MY TOY FAIR
Steve Parry, Product Development Manager
How many toy fairs have you been to? Too many to count!
Favourite part? It would have to be seeing the finished stand on the first morning after months of looking at the plans on paper.
Worst part? Aching legs.
Early night or drinks? Drinks after the show.
Hangover tip?
I always find the brisk ‘winter’ walk from the hotel is a good way of perking yourself up.
Best place to go to after show? You never know until you get there.
MV SPORTS
Following its return to Toy Fair in 2011, MV Sports is excited to be back in 2012 to showcase its range of new products. As a market leader in character wheeled toys, MV’s portfolio of licences is strengthened with the addition of several new properties, such as the number one animated show on CBeebies, Octonauts. The pre-school programme will be bought to life with an underwater themed range of wheeled toys. Another new property attracting a lot of attention is Rastamouse, a show about crime fighting skating and skateboarding Rastafarian mice. MV’s range of wheeled toys, based on the TV series featuring Da Easy Crew, utilises the brand’s unique theming and humour. Strengthening the new pre-school line
up is Little Charley Bear, which is also enjoying sales and ratings success; and hot on the heels of Charley is another Chapman TV series airing on CBeebies, Raa Raa the Noisy Lion. MV’s pre-school wheeled offering is underpinned by a formidable trio of classic licences: Thomas & Friends; Fireman Sam and Peppa Pig. All three are dependable, classic characters which consistently deliver strong sales. The 2012 ranges for these brands
have been rejuvenated with new feature driven products that bring these iconic classics to life. The Olympic Team GB range looks to capitalise on London 2012 fever and Britain’s medal prospects in cycling. Focusing on the strong, patriotic Team GB signature colour ways of red, white
and blue alongside the official British Lion insignia, MV has developed a range of bikes and wheeled toys to appeal to a broad age range. MV Sports’ older boys’ offering has been strengthened with a host of new licences. Led by Ben 10 and Star Wars, the addition of several key licences promises to strengthen sales in 2012. This includes Marvel’s The Avengers, with a range of super hero scooters, skateboard and bikes. The popularity of the new Power
Rangers Samurai series on both sides of the Atlantic is already resulting in huge interest for MV’s in-development product range. Look out for new product from
Generator Rex and Hasbro’s new animated series Transformers Prime. Both shows are proving to be ratings winners in the UK. The return to TV screens of the 80’s classic ThunderCats is also creating a lot of excitement, and MV anticipates its Sword of Omens scooter will become a must-have. The new range of Kickmaster’s balls, goals and accessories brings the training ground philosophy closer to home using a combination of design and quality materials. MV’s outdoor play range –
Hedstrom – includes metal swings, slides, trampolines and multi-plays, and has a new line- up of multi-plays in development for 2012.
FEBRUARY 2012 B19
SHOW GUIDE TOY FAIR 2012 159
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