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150 SHOW GUIDE TOY FAIR 2012 MY TOY FAIR


Jo Thompson, PR Executive/Office Manager


Favourite part? The beginning.


Worst part? The end.


Early night or drinks? Definitely drinks after.


Hangover tip? Guinness.


Best place to go after the show?


Back to the hotel for a quick change before dinner.


Best place to take clients? Stand E131.


Flats or heels?


Combination of both and Ibuprofen gel for the soles.


SPIN MASTER


Redakai is Spin Master’s new boys’ action property, a trading card game which features Blast3D technology to help bring characters to life and innovative stackable gameplay that shows the impact of each move. Aimed at boys aged six to 12,


Redakai’s new stackable game is already proving a hit with gamers and Spin Master will be looking to bring a new generation of kids to the TCG category with the game. Redakai is backed with a new TV series that launches on Cartoon Network from January and the product, which launches later in the year, will be supported with an integrated marketing campaign including sampling, heavyweight TV advertising, print, PR and events.


New Bakugan Mechtanium Surge (the fourth season of the popular boys action property) introduces the first ever die-cast Bakugan and the Mechtogan, a range of collectable action figures that transform when activated. The Mechtogan and the larger Mechtogan Titan figures both appear in the new animated TV series to be broadcast on Cartoon Network in spring. Also new is the Launch Pod, for adding directional spin to Bakugans, all new SkyRaiders and Marvel vs Bakugan (due late Spring), a new twin pack that has Bakugan characters going into battle against Hulk, Spider- man and other icons from the Marvel universe, in ‘Bakugan’ format. The product launches continue in autumn with the addition of the disc firing Baku Blasters, transforming


FEBRUARY 2012


Battle Suits and the spinning and firing Dragonoid Destroyer. Bakugan, which continues to outperform the Action Figure and Battling toys category (+10% sales growth Sept 11 YTD – NPD) will be supported with heavy TV advertising (seven new creatives in 2012), collectors posters, print advertising and PR. Tech Deck continues to grow and outperform the market with all new board designs and licences. To recruit new kids to the sport of ‘Tech Decking’ and make the brand more accessible to a younger audience, Spin Master will be adding a brand new sticky grip tape to all board skus from spring (rolling change), making it easier to perform tricks. Sticky Grip will be called out on pack, in TV advertising and in all other communications. The TV item for spring is the Triple Street Set, an innovative new design that features three park obstacles in one – stairs, rail and quarter pipe – allowing the user to configure it their way. Other new items include new sk8parks and Tony Hawk Big Ramps, an extra wide assortment of ramps complete with a Birdhouse board. Air Hogs Vectron Wave remains the number one R/C Toy (NPD EPOS Sept YTD) will be back on television screens around Easter 2012. The year will see the introduction of the Parachute Booster, a low price point outdoor item for spring – the 2-in-1 slingshot rocket soars up to 100 feet in the air, ejecting its paratrooper at its apex. Zoobles, the number two new toy property (NPD EPOS Oct YTD)


E131


heavyweight TV and marketing campaign, there will be a new TV feature advert running alongside Mama’s & Zooblings, which proved popular with girls in 2011. Spin Master and Nickleodeon will be launching the Victorious toy


range in the second half of 2012, with fashion doll and performance themed items. The Tori Singing Doll sings the show’s hit theme song just like the star. For spring, Moon Sand, the number


two re-usable compound (NPD EPOS Sept YTD) introduces the new TV advertised Pet Shop which can mould a variety of animals including kittens, puppies and bunnies. The sandbox container is designed to make clean up quick and simple. The new Safari set features a colourful world of mouldable giraffes, monkeys, elephants and alligators.


introduces new ways to play and two new worlds to the Zoobles Isle – Cloud Cove and Coralloo – in 2012. Every new Zoobles Singles will come with Linkooble Happitats for connecting and playing together in spring 2012. Combined with a


The new Moon Dough Snack Shop moulds popcorn that can really pop. There is also an ice cream machine, a twisty pretzel mould and also Push n’ Pop moulds in the Burger set. Another new introduction is the Fun Pack which is completely portable and has 15 moulds and three Moon Dough tools. All sets include the improved Moon Dough formula. Following the success of the Disney Cars 2 AppMates, there will be a range of girl’s iPad accessories launched in the second half of the year and Spin Master will venture into the games sector with the launch of the Groove Tube game in spring.


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