www.licensing.biz
JULY TO SEPTEMBER This quarter will be all about the London 2012 Olympic and Paralympic Games – with the opening ceremonies taking place on July 27th and August 29th respectively. Key licensees in the toy sector including Golden Bear, MV Sports, Winning Moves, Hornby, Magmatic and Spearmark among others, will all be looking to further maximise sales opportunities of their various products. It’s also shaping up to be another big summer at the box office, and all eyes will be on the return of Batman in July when The Dark Knight Rises hits cinemas. Following the huge success of The Dark Knight (which, at time of writing, was at number ten in the all- time worldwide box office with just over $1billion), Warner Bros Consumer Products is really looking to maximise the potential of the franchise. “Batman is a massive consumer products franchise, a brand that works for all ages,” says Paul Bufton, UK general manager at WBCP. “We will be shouting about the potential of the franchise as a multi- demographic, multi-category proposition and, importantly, why Batman can work and is working for a younger age group.”
Mattel is set to have another busy quarter – as well as Batman, the firm will also be readying the launch of plush, figures, role-play and play-sets for new Disney pre-school property,
LICENSING 2012 GUIDE 237 KEY MOVIE RELEASES
Dr Seuss’ The Lorax Universal Pictures – July
The Amazing Spider-man Columbia Pictures/Marvel – July
Ice Age: Continental Drift 20th Century Fox – July
The Dark Knight Rises Warner Bros – July
Brave Disney Pixar – August
Finding Nemo (3D re-release) Disney Pixar - September
KEY INDUSTRY EVENTS
Jake and the Never Land Pirates. Other licensees launching ranges will include VTech, Rubies, Posh Paws, Worlds Apart and Character World. Aimed at two to seven year olds, the show – a music filled interactive treasure hunt – first aired on Disney Junior last May.
Hit will also be lining up further Thomas & Friends product to tie in with tent-pole DVD release, Blue Mountain Mystery. Fisher-Price, Tomy and Mega Bloks among others will all be launching items. The firm’s Mike the Knight will also see new product in categories including arts and crafts and dress-up, while Egmont will
bolster Bob the Builder and Fireman Sam with new book launches. Finally, milestone anniversaries include Where’s Wally? (25), Sindy (50) and Care Bears, which celebrates its 30th in the autumn. Other highlights: Product for Coolabi’s Poppy Cat will begin to launch at retail from July and will be supported with a consumer PR campaign; a dedicated Peppa Pig week will run on Milkshake in August; Barbie: The Princess and the Popstar DVD launches, while Brave hits cinemas; the follow up to Spin Master’s entertainment property, Bakugan, Redakai: Conquer the Kairu
The Licensing Awards The Great Room, Grosvenor Hotel September 11th
Autumn Fair Birmingham NEC September 2nd-5th
KEY SPORTING EVENT
London 2012 Olympic and Paralympic Games
July/August
launches in the US and Canada in July; Aurora and Zodiak team up to launch a range of Little Princess plush; Egmont reveals new book formats for Everything’s Rosie, while a raft of live events are set to take place.
JULY The opening ceremony of the London 2012 Olympic Games takes place on July 27th
Ice Age: Continental Drift hits cinemas… … as does The Dark Knight Rises Poppy Cat product begins to launch at retail Redakai: Conquer the Kairu launches on Cartoon Network in the US
AUGUST The opening ceremony of the London 2012 Paralympic Games takes place on August 29th
Series two of Match-Stars launches featuring new players and kits
A dedicated Peppa Pig week runs on Milkshake
SEPTEMBER Autumn Fair runs from 2nd to 5th Aurora to roll out soft launch of its Pip plush The Licensing Awards return to the Grosvenor Hotel Where’s Wally? celebrates his 25 anniversary… … while Sindy celebrates her 50th (autumn)
FEBRUARY 2012
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