www.toynews-online.biz JOHN ADAMS
For 2012, John Adams is focusing on a range of licensed and generic pocket money products, together with several new TV promoted lines. The John Adams range now includes Rubik’s, Ideal Games, Tiny Tears, Girl’s World, Fuzzy- Felt, Intex and Bema.
John Adams is expanding its spring/summer outdoor range with the addition of Ballzoons – bounceable, squishable toys, which can be filled with water, for kids aged four years and over. A cross between a ball and a balloon, Ballzoons come in two sizes – huge: 23cm and mega: 46cm - and will retail at around £7.99 and £14.99 respectively. The 23cm Ballzoons inflate to 800 per cent of their original size and come in a variety of ‘styles’, such as Battered Tennis Ball, Funky Basketball and Startled Soccer Ball. 46cm versions expand even further to 2,500 per cent of their original size and come in Bashful Beachball style. The range will be supported by TV advertising in the spring. The Disney Princess Craft Activity
Range consists of six kits to collect and is available in January from around £7.99. Themes will include Glitzy Princess Gems, Glitzy Princess Stones, Princess Friendship Boxes and Belle’s
JOHN CRANE
John Crane is looking forward to a big 2012. Its portfolio already includes: Pintoy, GoGo Toys, Lilliputiens and own brand Tidlo. 2012 will see two additions to the John Crane stable in the form of Italian brands Sevi and Trudi. Retailers will be introduced to new Sevi items at Toy Fair including the Big Dolls House with Furniture. It’s a colourful villa featuring six open-plan rooms on two floors. The six room sets include a cosy kitchen, with cooker and sink, plus bathroom with shower, there is a double bedroom for mum and dad, plus a kid’s room complete with computer for homework and the lounge has a fire. The well equipped garden has a swing seat, outdoor furniture and log fired pizza oven. Bright, zesty colours and wall-less design is classic Sevi. The Small Dolls House from Sevi will also join the 2012 collection.
Sevi also produce top puzzles. Take
Memory, based on the classic ‘picking pairs’ game, the wooden playing board is
a riot of fresh daisies, with pairs of mice, vehicles, and other shapes hidden below. For children of three and above the skills of hand-eye coordination can be mastered with Balance, a wooden Ark featuring ten brightly coloured animals to try and balance upon the rocking boat. A steady hand is required to ensure the crocodiles, giraffes, elephants, snakes and hippos all make it safely on board. Of course, Sevi is not the only John
Crane wooden collection, and long standing partner Pintoy also has an array of new items. The Tabletop Vanity set will be sought after by every Mini- Miss, featuring a large mirror, surrounded by pink and white shelves, plus a host of play beauty equipment, such as a brush, make-up and wooden play hair dryer. Little boys however, will prefer the Mobile Crane, which is the latest addition to the award winning Construction Series. Keeping to the yellow and black theme, this chunky crane has a working hook.
Cartamundi has a new action packed range for 2012
view our complete range at
www.cartamundi.com become a fan at
www.facebook.com/CartamundiUK
Units 8 - 17 Sandhurst, Kings Road, Charfleets Industrial Estate, Canvey Island, Essex, SS8 0QY. Tel: 01268 511522, Fax: 01268 513109 or e-mail
retail@cartamundi.co.uk
FEBRUARY 2012
SHOW GUIDE TOY FAIR 2012 165 H100
Secret Jewellery Box. Disney Princess Make and Display and Make and Wear kits are also new for 2012. Fuzzy-Felt continues to g0 from
strength to strength and 2012 sees Fuzzy-Felt introducing two new pocket money hanging packs – Pink Princess and Favourite Shapes Set, both retailing around £5.99. Each set includes felt, board and an ideas leaflet. The bumper sets range is being expanded with the addition of the Mermaid Princess Set.
Pro Deck, the revolutionary five in one workshop enables kids to create, shape and personalise real laminated mini deck skateboards with decals and stickers. It includes boards to make a variety of deck designs or create your own. An extensive PR and TV campaign is planned for Pro Deck, which will retail at around £24.99. Following the success of Gross Science, Really Gross Science is a kit with ten new projects and is available
from January, retailing at around £12.99. New for the New Scotland Yard licence is the Crime Scene Reconstruction Kit. Reconstruct clues, determine the sequence of events and solve a murder. Three new products will be added to
the Rubik’s range; Rubik’s Code, the Rubik’s 2x2, and a Rubik’s Key Ring. Telelstrations is a game that has
players drawing what they see, then guess what they saw, to reveal unpredictable outcomes.
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