200 SHOW GUIDE TOY FAIR 2012 SCOOTRIX H30


Scootrix is a range of functional and collectable accessories which allow kids to firmly stamp their individuality on scooters. Scootrix Plates are the junior version of the personalised car number plate, allowing kids to identify their scooters by applying the colourful stickers provided (A-Z, 0-9). Adjustable to fit all known scooters, the plates retail at around £9.99. The distinctive wheel caps fit Micro Scooters (Mini and Maxi), creating patterns as the wheels turn. Available in a range of colourful designs to suit kids, the Wheel Whizzers click in and out of place and are designed for collecting and swapping. The innovation team at Scootrix is working to create new designs that will be released regularly throughout the year, and have a guide retail price of £6.99 per pair. The Scootrix range will be bringing more solutions for children to personalise and enjoy their scooters in the coming months.


MAXIM PUZZLES


One toy manufacturer hoping to make a big impact at this year’s toy fair is Maxim Puzzles from Wroclaw in South West Poland.


An established brand in Poland, Germany and other Eastern European countries, Maxim is hoping to build a foothold in the UK with its range of educational games and puzzles. Maxim was created by husband and wife team Christopher and Anna Zastawniak in 1986, with Christopher using his engineering know-how to build the company’s bespoke production line, and Anna working with games designers and educational experts to devise products.


Maxim games and puzzles are designed to be both engaging to play and assist with the learning and development of youngsters through improving dexterity, hand-eye co-ordination and building their understanding of the world.


GH 50


FEBRUARY 2012


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