166 SHOW GUIDE TOY FAIR 2012 ESDEVIUM E109 GREEN BOARD GAMES
At this year’s Toy Fair, Esdevium will showcase a number of brand new lines for 2012. As well as evergreen products, new games, collectables and toys will be given first public appearances as the company looks forward to another exciting year.
New kids playground craze, Bungees, launches this month. Bungees are the latest offering from Magic Box Int, the company behind the original blind bag collectable phenomenon ‘Gogos Crazy Bones’. The eye-catching magnetic figurines bring addictive and innovative ‘flick-to-stick’ game play to the kids’ collectables market.
After the successful launch of the
Black & White series in early 2011, the Pokémon Trading Card Game has enjoyed a new level of interest, which looks set to continue with further Black & White expansions in every quarter of 2012. Pokémon Black & White: Next Destinies is the first of these and will be available from early February. Marking an expansion from Esdevium into the Kids’ Action Games market will be the 2012 launch of new game, Fly Trap, the first exclusive
INNOVATION FIRST
Hexbugs are colourful creatures, which behave just like real insects. Powered by tiny motors they each behave in a different way. They are available in a variety of designs and colours, including the Nano, Inchworm, Crab, Original, Ant and Spider. The Nano is the smallest in the collection, vibrations to move forwards and explore its environment. Powered by a tiny motor they can navigate through the most complex mazes. It can even flip to its feet and zoom forward when turned on its back. Check out the Hexbug range of Habitat Sets at
www.hexbug.com/nano. The Hexbug Spider is the newest addition, with 360 degree steering, an LED forward eye, and a two-channel, user selectable infrared remote control. Hexbug Inchworm is directed by the user via a miniature infrared remote control.
Hexbug Crab uses its autonomous light and sound sensors to hide in the dark and run from loud noises. Kids can control where the Crab moves and can make it change direction simply with the clap of their hands.
The Hexbug Original feels its way
around by sensing objects in its path and avoiding them.
The high-speed Hexbug Ant has
probing, tactile antennas and hooked claws. This critter can move in any direction around objects in its path.
FEBRUARY 2012 E15
Esdevium games title to be TV advertised. Several action games with proven track records in other territories are currently being considered by Esdevium for an introduction into the UK toy market. Esdevium’s trademark games, Jungle Speed and Dobble, achieved substantial growth last year and are set to continue in 2012 with widespread targeted marketing and hundreds of product demonstrations throughout the year. Popular licensed games such as Terry Pratchett’s Discworld and Take Me Out will continue to be exclusive properties of Esdevium.
Green Board Games would like to thank all of the retailers, suppliers, team members, agents and distributors who it worked with in 2011.
The games company is celebrating its 21st year in business in 2012 and will be strengthening its core brands, extending its range of BrainBox games and introducing some new lines. 2012 will also see more extensive use of social media to help drive customers to retail partners. In the core BrainBox range a number of new products will be added. The licensed programme sees new additions with Horrible Histories, Horrible Science and the Imperial War Museum. The bespoke range will be
enhanced by a number of titles for all ages, including the first BrainBox targeted at the over 55 age group. Other BrainBox initiatives include an On-the-go range with Devon and Cornwall available now. Books will be strengthened with six
Dr. Maths logic books, a range of dot- to-dot books and more Colour and Learn books on ponies, birds, sports and art. Other products on show include wooden Robotime sound- activated dinosaurs and solar energy aeroplanes, as well as BrainLinks, an Elmer lotto game, a Dinosaur Dinners logic game and a range of pocket- money items including door hangers, stickers, erasers, etc.
GALLERY 165
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