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Emily.Briggs@
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Character Costumes & P.O.S. Rainbow Productions
Suppliers/Manufacturers Brookite
Cambridge Brainbox Esdevium Games Flying Toys
Ideal Software Jumbo Games Logiblocs Maps Toys
Plastics for Games The Puppet Company Revell
Thumbs Up Wow Toys
Toy Suppliers Cartamundi
Richard Edward 0208 254 5300
01837 53315 01279 821 333 01420 593 593 01702 295 110 01767 689 720 01707 289 289 01727 763 700 01483 776 006 01728 745 300 01462 446 040 01442 250 130 0845 466 8880 020 7471 0980
RAINBOW PRODUCTIONS CHARACTER COSTUMES & P.O.S.
020 8254 5300
RAINBOW PRODUCTIONS provides services to the toy industry, retailers and licensors which help promote licensed toys and merchandise directly to consumers within a retail environment. One way is through the company
representing over 100 children’s characters under licence and managing their personal appearances at live events in-store and during shopping mall tours. Properties such as Peppa Pig, Bob the Builder and Fireman Sam continue to visit independent toy stores and larger retailers such as Argos, John Lewis, Sainsbury’s, Smyths Toys and Toys R Us. These types of events featuring
children’s characters provide entertainment at retail and help drive associated sales. When a recent addition to the company’s licensed character portfolio – Hallmark’s Emily Button – made her debut appearance at M&S, the trade press widely reported that the Brent Cross store saw a 600 per cent sales uplift on the day of the character’s in-store presence. Another way Rainbow
01268 511 522 0208 311 8888
Productions works with the toy sector is through translating artwork into 3D brand characters for clients’ own promotional use. Personal appearances by the giant, eye-catching characters offer another way for brands to interact
with customers – during product launches and store openings, for example – helping bridge the gap between on-shelf product and the consumer. Brand characters are also commissioned for use at trade marketing events such as Toy Fair and Spring Fair. E:
info@rainbowproductions.co.uk www.rainbowproductions.co.uk
WOW TOYS SUPPLIER
020 7471 0980
WOWCONTINUES to strive to design and manufacture the cutest and most durable toys for toddlers. Products cover all the most popular ranges and the firm has developed more toys to be launched at this year’s Toy Fair. The no batteries policy still stands and there are new additions to the Town, Holiday and Adventure and Farm ranges which fall into both boys and girls categories.
The first new addition for spring/summer 2012 is Cupcake Chloe, which comes with a spinning ingredient sorter operated by a giant cupcake. A
push-along cupcake bike with automatic spinning top accompanies the new product. Whiz-Around Amy is another addition to the girl’s range – a motorbike and sidecar in pink and blue. The motorised feature means it whizzes along with a teddy bear and kitten. There is also a removable bouquet of flowers which fits into the passenger seat. Farm Buddy Benny and Ryan’s Road Trip are both motorised and push-along toys. Farm Buddy Benny is a quad bike which features a rocking action as it moves and comes with a removable farmer
and sheepdog. Ryan’s Road Trip is a truck and trailer designed for camping. It comes with a trailer and tent with a magnetic hook, figures, a campfire and tent. Every toy is independently tested and exceeds current European EN-71, parts 1.2.3 and 9 and American ASTM requirements plus Cadmium content, Phthalates and PAH. The character figures have been designed with a cheery thumbs- up to make them completely safe from choking hazards to a child 18+ months. For more details, phone: 020 7471 0980
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