168 SHOW GUIDE TOY FAIR 2012 MAPS TOYS GALLERY 156
Maps Toys returns to Toy Fair in 2012 with an array of new products. The Surrey- based toy firm aims to bring unique toys to the UK and the 2012 ranges certainly do not disappoint. This year, Maps Toys has teamed up
with US Toy brand Aeromax and will introduce a collection of kids costumes including NASA approved spacesuits, accessories and toys. The Marshmallow Fun Company will be added to with the launch of the Classic Crossbow. When the crossbow is loaded with large marshmallows it can fire up to 30-feet. Maps has Marshmallow Blasters in a range of price points. The Energy Stick from the Be Amazing collection is also new for 2012. People must hold the Energy Stick in their hands and see if it lights up and makes noises. It can be tested with more than five people. As well as being fun, the Energy Stick is designed to teach children about science in a fun way. The Yummy Dough
range will continue for
2012 with refreshed packaging. The edible, modelling dough is now packaged in a handy carry tub. Maps will also exhibit a number of its other successful lines including Bloco, Toobeez, EZ Fort and more.
RMS INTERNATIONAL
RMS International understands that everyone wants an exclusive product, and creating a point of difference is vital. Because of this, the company looks to continuously re-invent and rejuvenate its products, meeting all kinds of parameters including cost, product and design. Its team of professional designers and illustrators are focused on creating eye catching packaging and design solutions. RMS sees Toy Fair as an
opportunity to highlight its licensed products, as well as its popular Grafix brand which enjoys high volume sales. Showcasing at Toy Fair will be a range of children’s Charlie and Lola and In the Night Garden puzzles, as well as Star Wars Glow Sticks. With four to collect, children can choose from Yoda, Anakin Skywalker, Savage Opress and Captain Rex; bend and shake to activate for hours of glow. Also new for 2012 Charlie and
Lola and In the Night Garden puzzles will be showcased at Toy Fair. Featuring eye-catching packaging with quality puzzle pieces, children can piece together their favourite TV characters with giant floor puzzles and then see them through 3D glasses that are included with the product.
FEBRUARY 2012
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