UNDERGRADUATE PROGRAMS
Public Relations Major
Program Chair, Michael W. Posey, Ph.D. Curriculum Development Team: Michael W. Posey, Ph.D. Brenda Jones, Ph.D., Lead Faculty Tom McClain, MA, Lead Faculty Dawn Snyder, Ph.D., Instructional Designer Advisory Board (listed on page 205)
The Public Relations Major is a dynamic program designed to prepare students to become effective public relations professionals within interdisciplinary and diverse environments. The major is designed to provide a solid foundation of knowledge about the public relations industry as well as develop the skill sets specific to today’s public relations professionals. Emphasis is placed on four central areas of the profession - relationship building, advocacy, ethics, and communication.
Students in this major will apply their knowledge of public relations in developing PR campaigns, managing media relations, developing image and identity, and improving the effectiveness of external communications in a variety of settings. Students will learn to write for a variety of media and will utilize the latest technology to conduct their public relations efforts. Students will develop a portfolio of public relations experiences as well as have the opportunity to participate in project- based internships to gain practical experience in the field.
The program outcomes for the Franklin University Public Relations Major mirror the professional competencies and standards of the Public Relations Society of America. Specifically, graduates will do the following: • Acquire the knowledge and skills necessary to be an effective public relations professional
• Demonstrate the ability to integrate and apply conceptual and technical competencies within public relations contexts
• Apply appropriate communication skills to systematically address public relations issues within a societal, cultural, and environmental context
• Acquire practical, real-life experience within a public relations context
BACHELOR OF SCIENCE (B.S.)
PUBLIC RELATIONS (124 SEMESTER HOURS) FUNDAMENTAL GENERAL EDUCATION CORE (24 HOURS)*
*All courses must be at the 100 or 200 level
Minimum of three semester hours of English Composition (if the course does not have a research paper component, COMM 130 Research Paper, two semester credits, is also required) Choose COMM 120 College Writing.
Minimum of three semester hours of Mathematics (at least one mathematics or statistics course beyond the level of intermediate algebra) Choose from MATH 160 College Algebra, MATH 180 Applied Calculus, MATH 210 Finite Mathematics, MATH 220 Business Calculus, or MATH 215 Statistical Concepts.
Franklin University Bulletin •
www.franklin.edu 95
Minimum of six semester hours of Sciences (two science courses, with one having a laboratory component) Choose from the Science discipline.
Minimum of six semester hours of Social and Behavioral Sciences (which must be in at least two different disciplines) Choose from the Anthropology, Economics, Psychology, and Sociology disciplines.
Minimum of six semester hours of Arts and Humanities Choose from the Humanities discipline.
ADDITIONAL GENERAL EDUCATION REQUIREMENTS (26 HOURS)
COMP 106 - Introduction to Spreadsheets (1) COMP 107 - Introduction to Web Authoring (1) HUMN 210 - Introduction to Logic and Critical Thinking Skills (2) HUMN 305 - Global Issues (4) MATH 215* - Statistical Concepts (4) PF 321 - Learning Strategies (2) PSYC 110** - General Psychology (4) SOCL 110** - Introduction to Sociology (4) SPCH 100 - Speech Communication (4)
*Select another General Education Elective if MATH 215 is used in the Fundamental General Education Core. **Select another Social Science elective if either PSYC 110 or SOCL 110 is used in the Fundamental General Education Core.
PROFESSIONAL CORE (24 HOURS)
BSAD 312 - Principles of Management (4) COMM 150 - Interpersonal Communication (4) COMM 315 - Communication Ethics (4) COMM 320 - Business & Professional Communication (4) MKTG 300 - Marketing (4) PSYC 204 - Principles of Motivation (4)
UNIVERSITY ELECTIVES (22 HOURS)*
Any courses offered by the University except developmental education courses.
*A maximum of 8 credit hours of specific M.S. Marketing & Communication courses can be substituted. Contact your Academic Advisor for information concerning the Joint BS/M.S. Marketing & Communication Programs of Study and graduate admission requirements.
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