COURSE DESCRIPTIONS
ECON 340 Money, Banking and Financial Markets (4 cr. hrs.)
Prerequisite(s): Introduction to Microeconomics (ECON 210), Introduction to Macroeconomics (ECON 220), and Principles of Finance (FINA 201 or 301). Not open to students with credit for FINA 340.
This course provides an overview of the financial system. The roles of money, financial intermediaries, financial markets, and central banks are discussed in the context of global economy.
ECON 410 Economics Internship (1-4 cr. hrs.)
Prerequisite(s): None.
This course provides qualified students with the opportunity to receive academic credit for supervised professional training and experience in an actual work environment, or for participation in the Students In Free Enterprise (SIFE). Internship involves a Learning Contract, outlining the student’s responsibilities and expectations. Contact with the faculty representative is required. Participation cannot be guaranteed for all applicants.
ECON 420 Forecasting (4 cr. hrs.)
Prerequisite(s): Introduction to Microeconomics (ECON 210), Introduction to Macroeconomics (ECON 220), Algebra competency or Fundamental Algebra (MATH 150), and Statistical Concepts (MATH 215).
This course provides a hands-on experience for creating working econometric models to forecast business activities, including revenues, costs, and profits. Trends, seasonal and cyclical fluctuations, as well as error term dynamics, are analyzed.
ECON 450 History of Economic Thought (4 cr. hrs.)
Prerequisite(s): None.
This course provides a broad introduction to the development of economic thought through time. The ideas and concepts are considered in their historical perspective. Contributions by leading economists, emergence of a variety of schools of economic thought, their relevance to the current economic problems constitute the core of the analysis.
ECON 480 Special Topics in Economics (1-4 cr. hrs.)
Prerequisite(s): Determined on a course-by-course basis and published in the trimester Course Schedule.
A variable content course in economics in which students pursue topics or subjects of current interest that are not a part of the regular curriculum. A specific course description will be published in the Course Schedule for the trimester the course is offered.
ECON 495 Sustainable Economic Growth (4 cr. hrs.)
Prerequisite(s): Completion of all required and elective Major Area courses, or permission of the Program Chair.
This course serves as a summary of the theoretical perspectives and techniques’ application for developing a cohesive model of a sustainable economy. Factors affecting economic growth are discussed. Issues related to depleting resources, role of innovation, and ways for sustainable development are at the core of the analysis. The roles of government and inter-government institutions are evaluated. The final project introduces an idea for an increased sustainability effort and is expected to provide a measurable impact.
ECON 499 Independent Studies in Economics (1-4 cr. hrs.)
Prerequisite(s): Minimum 2.00 cumulative GPA, at least 16 credit hours completed at Franklin, related coursework completed with minimum grade of “B” and permission of Program Chair.
Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See “Independent Studies” for more details.)
eMARKETING
EMKT 340 Internet Marketing (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300). Not open to students with credit for MKTG 340.
Common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce. Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web. Emphasis is placed on critical evaluation skills as well as website planning, development, design, and other factors which contribute to a website’s success.
EMKT 345 Social Media Marketing (4 cr. hrs.)
Prerequisite(s): Internet Marketing (EMKT 340).
In this course students will explore and utilize techniques for integrating social media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools which include internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.
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