UNDERGRADUATE PROGRAMS
Marketing Major
Program Chair, R. Bruce Ramsey, M.S.C., M.B.A. Assistant Program Chair, Douglas K. Ross, Ph.D. Curriculum Development Team: R. Bruce Ramsey, M.B.A. Douglas K. Ross, Ph.D. Barbara Fennema, Ed.D., Instructional Designer Advisory Board (listed on page 203)
Marketing is more than selling or advertising; marketing affects almost every aspect of our daily lives. Nearly one-third of all workers in the United States perform marketing functions. The marketing field offers a variety of interesting, challenging and rewarding careers, and opportunities for trained, qualified people are increasing.
Students in Franklin University’s Marketing Major acquire knowledge of the field and have the opportunity to choose from a variety of courses in business, social and behavioral sciences, humanities, communication and technology. Students participate in a number of activities that parallel current business practices. The major emphasizes the development and application of creativity, communication and analytical skills to address organizational challenges.
The Marketing Major curriculum is designed to ensure that graduates will be able to: • Demonstrate appropriate use of marketing research methods including assessment of information needs, data collection, analysis and interpretation
• Demonstrate knowledge of generally accepted terms and concepts of the marketing profession
• Demonstrate an understanding of the foundational consumer behavior constructs and the effect of message on product image and the purchase decision process
• Working in teams, demonstrate the ability to manipulate the variables of the marketing mix to produce a marketing plan appropriate to accomplishing an organization’s goals
• Demonstrate effective written and oral communication skills consistent with the marketing profession
The Academic Minors listed below are intended as a guide to selecting electives that will help the student advance in his or her chosen career. Students are encouraged to consider one of these as a minor.
eMarketing • Introduction to Web Authoring • Internet Marketing • Social Media Marketing • Search Engine Optimization • Web Analytics
Public Relations • Public Relations • Media Research and Writing • Media & Crisis Communication • Public Relations & Promotional Strategy
Students are encouraged to participate in career-relevant internships with businesses, government agencies and not-for-profit organizations. These positions provide professional training and work experience and can result in full-time employment. University personnel can help students identify and select internship opportunities.
BACHELOR OF SCIENCE (B.S.) MARKETING (124 SEMESTER HOURS) FUNDAMENTAL GENERAL EDUCATION CORE (24 HOURS)* *All courses must be at the 100 or 200 level
Minimum of three semester hours of English Composition (if the course does not have a research paper component, COMM 130 Research Paper, two semester credits, is also required) Choose COMM 120 College Writing.
Minimum of three semester hours of Mathematics (at least one mathematics or statistics course beyond the level of intermediate algebra) Choose from MATH 160 College Algebra, MATH 180 Applied Calculus, MATH 210 Finite Mathematics, MATH 220 Business Calculus, or MATH 215 Statistical Concepts.
Minimum of six semester hours of Sciences (two science courses, with one having a laboratory component) Choose from the Science discipline.
Minimum of six semester hours of Social and Behavioral Sciences (which must be in at least two different disciplines) Choose from the Anthropology, Economics, Psychology, and Sociology disciplines.
Minimum of six semester hours of Arts and Humanities Choose from the Humanities discipline.
ADDITIONAL GENERAL EDUCATION REQUIREMENTS (26 HOURS)
COMM 320 - Business and Professional Communication (4) COMP 106 - Introduction to Spreadsheets (1) COMP 108 - Introduction to Databases (1) ECON 220* - Introduction to Macroeconomics (4) HUMN 305 - Global Issues (4) MATH 215** - Statistical Concepts (4) PF 321 - Learning Strategies (2) SPCH 100 - Speech Communication (4) OR COMM 150 - Interpersonal Communication (4) General Education Electives (2)
*Select another Social Science elective if ECON 220 is used in the Fundamental General Education Core. **Select another General Education Elective if MATH 215 is used in the Fundamental General Education Core.
Franklin University Bulletin •
www.franklin.edu
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