COURSE DESCRIPTIONS
MKTG 350 Persuasive Strategies (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300).
This course focuses on the most prevalent promotional and persuasive approaches used in written, oral, and electronic communication. Students investigate the psychological aspects of persuasion and influence. Methodologies that incorporate analyses of audience, situation, and purpose are evaluated. The application of effective strategies for sales, product introduction, and advocacy for a position are emphasized.
MKTG 410 Marketing Internship (1-4 cr. hrs.)
Prerequisite(s): At least 12 credit hours of Marketing.
This course provides students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves a Learning Contract, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of materials as established in the Learning Contract. Participation cannot be guaranteed for all applicants.
MKTG 430 Relationship Marketing (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300). Not open to students with credit for MGMT 430.
Students develop skills in planning, constructing and organizing one-to-one marketing activities. Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied.
MKTG 450 Global Marketing (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300).
A course in marketing theory and methods as they apply to world markets. Among the topics discussed are: the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies. Emphasis is placed on developing the marketing mix appropriate to various international global environments.
MKTG 480 Special Topics in Marketing (1-4 cr. hrs.)
Prerequisite(s): Determined on a course-by-course basis and published in the trimester Course Schedule.
A variable content classroom course in marketing in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published in the Course Schedule for the trimester the course is offered.
MKTG 495 Integrated Marketing (4 cr. hrs.)
Prerequisite(s): Senior standing, Advertising (MKTG 320), Marketing Behavior (MKTG 330) and Marketing Research (MKTG 332).
This course serves as the capstone for the marketing academic area as well as a bridge to the marketing profession. Three major components comprise the course: the analysis of a contemporary marketing case, evaluation of alternative marketing strategies and the preparation of a comprehensive marketing plan for a client.
MKTG 499 Independent Studies in Marketing (1-4 cr. hrs.)
Prerequisite(s): Minimum 2.00 cumulative GPA, at least 16 credit hours completed at Franklin, related coursework completed with minimum grade of “B” and permission of Program Chair.
Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See “Independent Studies” for more details.)
MARKETING & COMMUNICATION
MCM 607 Essentials of Marketing (2 cr. hrs.)
Prerequisite(s): Admission into the Marketing and Communication program.
An understanding of marketing terminology and concepts is imperative for success in not only the Marketing & Communication Program but also in business. Marketing is becoming even more important as competition increases and consumer choice expands. Fundamental strategies for the marketing mix will be explored along with traditional and new tactics to reach specific target markets.
MCM 707 MCM Foundations (2 cr. hrs.)
Prerequisite(s): Admission into the Marketing and Communication program.
In this “gateway” course, you will employ various strategies that will help you attain a high level of achievement in your coursework and employment. You will begin the process of understanding what it means to be a graduate student at Franklin University. This includes tangibles such as research, writing, and team leadership skills plus intangibles such as critical thinking, attitude, ability to see the big picture, and the joy of learning.
MCM 711 Media and Technology (4 cr. hrs.)
Prerequisite(s): MCM Foundations (MCM 707).
This course will concentrate on the integration of existing and emerging technology with marketing and communication strategies. Topics will range from the appropriateness and timing of using social media strategies to the tactical use of viral campaigns. Functional topics such as video uploading and file compression, web-conferencing, Photoshop Elements, and FranklinLive! will also be addressed.
168 Franklin University Bulletin •
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