ACADEMICMINORS
EMARKETING
Program Chair, Beverly Smith, Ph.D.
In many organizations, employees are called upon to perform a wide variety of activities, including Internet application and other technology-dependent activities. Te eMarketing minor is designed for students who wish to complement their current expertise or major with the knowledge, skills, and abilities of a marketing generalist. Tis minor helps develop proficiency in the areas of graphic design, Web authoring, Internet marketing, and eCommerce. Te educational objectives of the eMarketing minor are to enable a student to: • Plan and develop websites in support of an organization’s marketing objectives
• Apply principles of graphic design to Internet-based marketing activities
• Evaluate and respond to the implications of eCommerce for an organization
(17 credit hours) Introduction to Web Authoring (COMP 107) Internet Marketing (EMKT 340) Social Media Marketing (EMKT 345) Search Engine Optimization (EMKT 415) Web Analytics (EMKT 430)
FINANCIAL MANAGEMENT
Program Chair, Bruce A. Campbell, Ph.D.
Because financial considerations are of significant element in all types of organizational decision making, Franklin’s Financial Management minor is a natural complement to other business disciplines. Tis minor is designed to provide students with an understanding of finance beyond that achieved through the principles course in the business core, providing them with more in-depth knowledge of the financial system, corporate finance, and investments. Te educational objectives of the Financial Management minor are to enable a student to: • Calculate the value of market securities using bond and stock valuation models
• Analyze financial statements and documentation • Apply cost of capital and budgeting tools to the evaluation of investment projects
• Construct investment portfolios based on the criteria of risk and return
(16 credit hours) Money, Banking and Financial Markets (FINA 340) Advanced Financial Management (FINA 403) Investments (FINA 405) Global Finance (FINA 450)
Program Chair, Phyllis Duryee, M.A.
In order to fully understand and successfully navigate in the 21st century-business environment, professionals will need to broaden their perspectives and adaptability. Te minor in Global Business is designed to help students update their understanding of cultures and practices around the world, allowing them to strengthen the value of their primary degree with increased tolerance, communication skills, and marketability. Te educational objectives of the Global Business minor are to enable a student to: • Identify current global issues and market trends • Communicate appropriately for a range of purposes and audiences
• Explore ethnocentrism and the nature and function of culture • Evaluate how businesses adjust to cultural differences in developing a global strategy
(16 credit hours) Global Business Issues (BSAD 476) Global Issues (HUMN 305) and two of the following: Cultural Anthropology (ANTH 215) Global Finance (FINA 450) World Religions (HUMN 318) Global Marketing (MKTG 450) Intercultural Communication (ORGC 400)
HEALTHCARE MANAGEMENT
Program Chair, Robert Curtis, Ph.D.
Te minor in Healthcare Management was developed to offer selected major area Healthcare Management courses to individuals who have an interest in healthcare management but who are not eligible to enroll in the Allied Healthcare Management major because they lack the technical credit requirement, or are interested in pursuing another major such as Healthcare Information Systems Management, or Business Administration. Te minor in Healthcare Management, like the minor in Healthcare and Society, may be of interest to students who are employed, or seek to be employed, in a healthcare setting or related discipline. Tose interested in pursuing a career in healthcare management but lack the required requisites for the Allied Healthcare Management degree may want to enroll in the Healthcare Management major. Te healthcare industry is one of the fastest growing fields with an increasing demand for qualified personnel to support the delivery of health care services to an expanding population. Te minor in Healthcare Management provides the individual with the opportunity to gain insight into the operational issues and opportunities facing today’s healthcare organizations. Te educational objectives of the Healthcare Management minor are to enable a student to:
GLOBAL BUSINESS
Franklin University Bulletin •
www.franklin.edu
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