UNDERGRADUATE PROGRAMS
eMarketing Major
Program Chair, Beverly Smith, Ph.D. Curriculum Development Team: R. Bruce Ramsey, M.B.A. Barbara Fennema, Ed.D., Instructional Designer Advisory Board (listed on page 202)
eMarketing is an innovative and interdisciplinary major. With the explosive growth of the Internet, electronic commerce and eMarketing, successful businesses are increasingly utilizing the Internet and related electronic commerce technologies. These business initiatives require graduates who understand current and future trends in eMarketing and electronic commerce and are prepared to manage the analysis, design, implementation, marketing and operation of digital information systems.
eMarketing has expanded beyond its early roots in electronic funds transfer and data interchange to embrace the use of Internet technologies for such applications as Web-based retailing, electronic supply chain management, Web marketing and Web publishing. The eMarketing Major is designed to meet that demand. Students earning a Bachelor of Science in eMarketing will acquire Web development, marketing, graphics design, and electronic commerce system skills as well as knowledge of the technology of databases, user interface design, networking and management information systems.
Students are provided the background needed for a position as a director of Internet marketing or manager of e-commerce. The eMarketing Major focuses on those skills necessary to marketing products and services in the information age. Topics covered in the eMarketing Major include Web design, electronic commerce, marketing research, and marketing behavior.
The eMarketing curriculum is designed to reflect both theory and actual professional experience. Full-time professors have held high-level positions in industry and adjunct faculty hold professional-level industry positions within the field. Strong ties to industry are an integral part of the eMarketing Major. An Advisory Board, consisting of practicing leaders in the field, meets on a regular basis to discuss the program and is dedicated to playing an integral role in the development of a relevant curriculum.
Graduates of the eMarketing Major will: • Develop an e-business strategy founded in market research • Utilize a variety of website design soſtware • Develop an effective story board layout of an e-commerce site • Design an effective e-commerce site • Implement customer support programs into e-commerce design
• Develop a web marketing strategy • Demonstrate an understanding of legal and ethical issues surrounding e-business
• Utilize internet soſtware appropriate for marketing
Students in the eMarketing Major may be required to purchase hardware and/or software with capabilities greater than the standard University technology requirements. There will be software requirements beyond the standard Microsoft Office software, such as software development environments, operating systems, virtualization environments and tools, website development and business process documentation tools that will be used in various courses. Students should check the Technology Requirements section of this Academic Bulletin and/or the Course Schedule for the requirements relevant to the eMarketing Major to ensure they have, and are familiar with, the requisite hardware and software.
BACHELOR OF SCIENCE (B.S.) EMARKETING (124 SEMESTER HOURS) FUNDAMENTAL GENERAL EDUCATION CORE (24 HOURS)* *All courses must be at the 100 or 200 level
Minimum of three semester hours of English Composition (if the course does not have a research paper component, COMM 130 Research Paper, two semester credits, is also required) Choose COMM 120 College Writing.
Minimum of three semester hours of Mathematics (at least one mathematics or statistics course beyond the level of intermediate algebra) Choose from MATH 160 College Algebra, MATH 180 Applied Calculus, MATH 210 Finite Mathematics, MATH 220 Business Calculus, or MATH 215 Statistical Concepts.
Minimum of six semester hours of Sciences (two science courses, with one having a laboratory component) Choose from the Science discipline.
Minimum of six semester hours of Social and Behavioral Sciences (which must be in at least two different disciplines) Choose from the Anthropology, Economics, Psychology, and Sociology disciplines.
Minimum of six semester hours of Arts and Humanities Choose from the Humanities discipline.
ADDITIONAL GENERAL EDUCATION REQUIREMENTS (26 HOURS)
COMM 320 - Business & Professional Communication (4) COMP 106 - Introduction to Spreadsheets (1) COMP 108 - Introduction to Databases (1) ECON 220* - Introduction to Macroeconomics (4) HUMN 305 - Global Issues (4) MATH 215** - Statistical Concepts (4) PF 321 - Learning Strategies (2) SPCH 100 - Speech Communication (4) OR COMM 150 - Interpersonal Communication (4) General Education Electives (2)
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