COURSE DESCRIPTIONS
PSYC 480 Special Topics in Psychology (1-4 cr. hrs.)
Prerequisite(s): Determined on a course-by-course basis and published in the trimester Course Schedule.
A variable content course in psychology in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published in the trimester Course Schedule for the trimester the course is offered.
PSYC 495 Applied Psychology Capstone (4 cr. hrs.)
Prerequisite(s): Completion of all Major Area Applied Psychology courses.
This course provides a culminating, integrative experience for all Applied Psychology majors. The purpose is to provide an opportunity for students to demonstrate their mastery of the learning outcomes associated with the major. Students will self-select a capstone project that can be completed within the duration of the course that will provide evidence of their subject matter learning as well as provide a benefit to themselves and a participating organization.
PSYC 499 Independent Studies in Psychology (1-4 cr. hrs.)
Prerequisite(s): Minimum 2.00 cumulative GPA, at least 16 credit hours completed at Franklin, related coursework completed with minimum grade of “B” and permission of Program Chair.
Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See “Independent Studies” for details.)
PUBLIC RELATIONS
PBRL 325 Public Relations (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300). Not open to students with credit for MKTG 325 or to students with credit for ORGC 325.
A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization’s reputation.
PBRL 350 Media Research and Writing (4 cr. hrs.)
Prerequisite(s): Public Relations (ORGC/PBRL 325).
This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing. Additionally, this course will examine the ethics involved in researching and writing for public relations contexts.
PBRL 410 Public Relations Internship (1-4 cr. hrs.)
Prerequisite(s): Public Relations (ORGC/PBRL 325).
This course will provide students with the opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This internship is an ongoing seminar between the student, the faculty member, and the employment supervisor. It involves a Learning Contract, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of materials as established in the Learning Contract. Participation cannot be guaranteed for all applicants.
PBRL 425 Media and Crisis Communication (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300). Not open to students with credit for MKTG 425 or to students with credit for ORGC 425.
Today’s public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, students will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokes- person and manage the media, while maintaining the organization’s reputation.
PBRL 445 Public Relations and Promotional Strategy (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300) and Business and Professional Communication (COMM 320). Not open to students with credit for MKTG 445 or to students with credit for ORGC 445.
Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non- profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications.
PBRL 450 Rhetoric and Social Influence (4 cr. hrs.)
Prerequisite(s): Junior standing.
This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics.
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