ACADEMICMINORS
MANAGEMENT INFORMATION SCIENCES
Program Chair, Bradley C. Watson, Ph.D.
Te Management Information Sciences minor is designed for those who have an interest in technology and want to effectively interact with an organization’s Information Services (IS) or Technology (IT) department. Students learn the skills necessary to understand information systems architecture, concepts, and practices, and develop a technical vocabulary to help bridge the communication gap between business and technology. Te educational objectives of the Management Information Sciences minor are to enable students to: • Analyze, plan, design, and maintain enterprise architecture; • Integrate disparate information systems infrastructure; and • Analyze and design complete information systems.
(16 credit hours) Information Systems Architecture and Technology (MIS 310) Systems Integration Concepts and Practices (MIS 330) Systems Analysis and Design (MIS 400) and one of the following: Enterprise-wide Electronic Commerce (MIS 360) Quantitative Methods and Analysis (MIS 478) Information Systems Security (MIS 484)
MARKETING
Program Chair, R. Bruce Ramsey, M.S.C., MBA
Because marketing impacts overall business strategy and operations, Franklin’s Marketing minor provides an opportunity for business generalists (e.g., Business Administration and Management majors) and functional specialists (e.g., Accounting and Human Resources Management majors) to increase the scope of their knowledge, skills, and abilities in marketing, advertising, and consumer behavior. Students are exposed to marketing theories and methods, advertising campaigns and procedures, and how behavioral sciences influence an organization’s messaging. Te educational objectives of the Marketing minor are to enable a student to: • Evaluate marketing activities using generally accepted marketing principles, concepts, and terminology
• Recognize the forces that effect consumer behavior • Plan for the implementation of advertising activities
(16 credit hours) Marketing (MKTG 300) Advertising (MKTG 320) Marketing Behavior (MKTG 330) Marketing Research (MKTG 332)
MARKETING PROMOTIONS
Program Chair, R. Bruce Ramsey, M.S.C., MBA
Our Marketing Promotions minor will be of particular interest to students who are employed—or seek to be employed— in a capacity closely aligned with marketing, such as communications or public relations. By providing a working knowledge of advertising, public relations, and persuasion, this minor enables students to increase the depth and scope of their business repertoire. Te educational objectives of the Marketing Promotions minor are to enable a student to: • Develop strategies that serve to persuade an audience or target population
• Plan for the implementation of advertising activities • Use public relations activities to build and protect an organization’s reputation
(16 credit hours) Advertising (MKTG 320) Persuasive Strategies (MKTG 350) Public Relations (PBRL 325) Internet Marketing (EMKT 340)
ORGANIZATIONAL COMMUNICATION
Program Chair, Brenda L. Jones, Ph.D.
Effective written and verbal communication is vital to success in the workplace. Franklin’s Organizational Communication minor provides an enriching complement to any major, but is especially useful for business or finance students interested in running a small to medium-sized business. Top managers in smaller organizations need to be skilled communicators in order to engage and retain quality employees. Tis minor enables students to gain the confidence, skills, and knowledge necessary to structure and manage communication in a variety of organizational settings, both internally and externally. Te educational objectives of the Organizational Communication minor will enable a student to: • Examine the role of communication within organizations • Apply principles of communication within organizational settings
• Evaluate communication opportunities • Formulate effective communication strategies
(16 credit hours) Organizational Communication (ORGC 321) Communication in Groups and Teams (ORGC 335) and two of the following: Interactive Communication and Research (ORGC 345) Intercultural Communication (ORGC 400) Strategic Communication (ORGC 460)
Franklin University Bulletin •
www.franklin.edu
117
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210