COURSE DESCRIPTIONS
EMKT 415 Search Engine Optimization (4 cr. hrs.)
Prerequisite(s): None.
In this course students will use search engine optimization to evaluate the processes that bring websites to the top. It will also show students how to choose the best keywords and phrases to target and how to monitor and maintain successful search engine rankings for those keywords.
EMKT 430 Web Analytics (4 cr. hrs.)
Prerequisite(s): Search Engine Optimization (EMKT 415).
In this course, students will learn how to quantifiably measure and define client interaction through web analytics. Successful companies today are leveraging the power of web analytics to realize the full potential of their websites, and are able to develop and maintain client relationships that create measurable value to business. In this course students will be introduced to key concepts, tools, techniques, and practices of web analytics. Students will understand how web analytics can drive higher profits and improve the customer experience.
EMKT 460 E-Commerce (4 cr. hrs.)
Prerequisite(s): Marketing (MKTG 300). Not open to students with credit for MKTG 460.
Electronic commerce is the exchange of information and transactions between organizations via computers. While e-commerce has been with us for a while, its more recent implementation via the Internet has enormous implications for marketing and communication. Students will evaluate the strategic implications of e-commerce as well as issues of planning, developing and implementing e-commerce solutions for marketing.
EMKT 495 Integrated eMarketing (4 cr. hrs.)
Prerequisite(s): Senior standing, Advanced Graphic Design (DCOM/GRPH 310), Technical Communication (MIS 320), Internet Marketing (EMKT/MKTG 340), E-Commerce (EMKT/MKTG 460), and Marketing Behavior (MKTG 330) or Marketing Research (MKTG 332).
This course serves as the capstone for the eMarketing academic area as well as a bridge to the professional practice of eMarketing. Three major components comprise the course: the analysis of a contemporary eMarketing case, evaluation of alternative eMarketing strategies and the preparation of a comprehensive eMarketing plan for a client.
EMKT 499 Independent Studies in eMarketing (1-4 cr. hrs.)
Prerequisite(s): Minimum 2.00 cumulative GPA, at least 16 credit hours completed at Franklin, related coursework completed with a minimum grade of “B” and permission of the Program Chair.
Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See “Independent Studies” for more details.)
Franklin University Bulletin •
www.franklin.edu 151
ENGLISH AS A SECOND LANGUAGE
ESL 045 Intermediate Pronunciation (2 cr. hrs.)
Prerequisite(s): Appropriate score on the placement test. Te course must be taken the first trimester the student is enrolled and must be repeated the next trimester(s) if it is not passed.
This course is designed to address the pronunciation, articulation, intonation and fluency of ESL students identified through the placement process as having intermediate levels of these skills. The course will also address communication strategies to reinforce meaning. This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements.
ESL 049 Orientation (1 cr. hr.)
Prerequisite(s): Minimum 430 TOEFL (117computer score) or equivalent MTELP score.
This course is designed for international students who are new to the United States and/or its university system. Through lectures, videos and interactive activities, students will learn about the community and about Franklin University’s educational requirements and resources. This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements.
ESL 050 Intermediate Reading and Writing (8 cr. hrs.)
Prerequisite(s): Minimum 430 TOEFL (117 computer score) and appropriate score on a written placement test.
Through discussion, peer editing, small group work and individual assignments, students will improve their ability to read academic prose and to produce coherent, unified and grammatically correct paragraphs and short essays. This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements.
ESL 051 Intermediate Listening and Speaking (4 cr. hrs.)
Prerequisite(s): Appropriate score on an oral placement test.
This course is designed to help intermediate-level ESL students improve their understanding of colloquial and formal English, and to increase their vocabulary. Classes will consist of student presentations, short lectures, discussions, role-playing and vocabulary building. This course is graded on a Pass/No Credit basis and carries institutional credit but does not count toward degree requirements.
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