TOTAL LICENSING AUSTRALIA
Super Hero Squad is the remarkable success of The grocery are soups, resealable lunch
Marvel’s latest fun Simpsons ‘Greetings from Springfield’ bags, sauce, oral and wound care, and
and super-stylised 48-piece collectible figurine series, ice-cream – to name but a few.
licensing program. The Promotions Factory (TPF) will The continued strong demand for The
Haven is signing up roll out an exclusive limited edition Simpsons merchandise, coupled with
some fantastic part- retrospective figurine extravaganza the 20th Anniversary event, will ensure
ners across key cate- from May. TPF has also developed a another big yellow year in 2009.
gories for a program range of limited edition merchandise
to coordinate with including stick ‘ems, bobble head Family Guy
the on-air launch of pens, mugs, shopping bags, tea towels, Pop cultural phenomenon Family Guy
the animated series, rubber balls, and tattoos. continues to capture fans in the male
video game, and The Haven FMCG & Promo- youth market. This favourite family
Hasbro toy line. tions Department is also cel- of lovable misfits has sold over 1.4
Haven’s continued ebrating The Simpsons’ 20th millions DVDs in Australia, and enjoys
focus on adult licens- season, securing two deals in exceptional ratings on air. Family Guy
ing at retail, the delivery of Marvel the categories of print media thrives in the gift and specialty market.
Animations onto commercial and and QSR. These two promo- In 2008, Jay Jays, the industry’s hottest
cable networks, blockbusting theat- tions will launch in the second youth fashion retailer, launched their
rical releases, amazing toy lines and a half of 2009, and will be support- first range of adult tees across 270
new super heroic licensing program ed by approximately $3 million stores in Australia, New Zealand, and
guarantees the continuous success in combined media spend. South Africa.
of the evergreen Marvel properties The Simpsons continues to TPF will release the very first set of
in Australia. thrive across grocery, pharmacy, limited edition collectible figurines in
convenience, and independent the third quarter of 2009. The range
The Simpsons channels with product ranges will be distributed in Australia, Canada
The world’s most recognisable family expanding into unique new cat- and the US, and will include three
is currently in its 20th Season egories such as licensed series – the classic range, Little Family
on television with over 400 vitamins. Also, the and Family History.
episodes already aired. successful release
The Simpsons maintains of fresh produce
a dedicated fan base in including plums, nec-
Mr Men and
Australia with over 1.5 tarines, and apricots
Little Miss
million DVDs sold to into the New Zealand
Haven Licensing and a new TV series
date. Australia’s favourite market via Turners
have driven Mr Men and Little Miss to
yellow family continues & Growers is be-
new heights in the last 12 months.
to dominate the #1 ing repeated in
The ‘Mr. Men Show’ commenced on
position across all 2009, with more
the ABC last year rating #1 in its time
demographics. products such
slot. Australian retailers have been
In November as cherries and
very keen to tap into the ratings suc-
2008, Haven held potatoes. Other
cess, and a plethora of licensees have
the Annual Krusty products which
signed on, opening up a variety of new
Awards in Melbourne. continue to be
categories.
The awards commemorate supported throughout
the achievements of all partners,
and rewards partners that have
excelled in their particular field of
business. Winners for License of the
Year were Hunter Leisure (Bronze),
Playworks International (Silver), and
Funtastic Limited (Gold). Ferrero
Australia took home the gold Krusty
Award for the Nutella and Kinder
promotion. Nestle Australia also won
the Grocery of the Year award for
Bart Push Up Ice Cream.
To celebrate the 20 year milestone,
Haven is undertaking a variety of retail
initiatives and promotions. Following
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