NEWS
TOTAL LICENSING
EAST 9 DEVELOP FASHION-LED
LICENSE TO PR
PROGRAM FOR INSTORY
CELEBRATES
East 9 Co. Ltd, is a Korea-
based developer of characters
Specialist licensing communications
and licensor and also provides
agency License to PR is celebrating
stock illustrations.
its first year in business.
The company was founded
In twelve months License to PR has
in 2003, and East 9 began to
secured a roster of retained clients
build their reputation in the
including Warner Bros. Consumer
marketplace with Instory – a
Products UK and EMEA, Turner’s
fashion-based brand, aimed at
CN Enterprises, live entertainment
young girls and women aged
producer AEG ThemeSTAR for
fourteen to twenty eight.
Scooby-Doo - Live on Stage and
The Instory licensing program
children’s publisher and creative
now has a wide variety of
play specialist Alligator Books. The
products in the marketplace
agency has also undertaken project
including stationery, beauty
work for LA-based apparel label
product accessories, fashion
Junk Food and Pinnacle Software
bags, umbrellas, gift items, ce-
for the Peppa Pig Videogame.
ramics, and bedding.
Established by Louise O’Shea in
In 2008, Zener Entertainment
March 2008, License to PR provides
Co Ltd was appointed as a
creative communications solutions
global licensing representa-
for licensors, licensees and their
tive and were responsible for
licensed product. With a decade
launching Instory into Latin
of agency experience covering
America, China, Taiwan, Hong
both trade and consumer publicity,
Kong, Macau, and Thailand.
Louise’s expertise lies within the
More information can be ob-
licensing, home entertainment
tained by visiting www.instory.
and youth sectors having worked
com.
for, and in association with, some
of world’s biggest entertainment
TINTIN PROGRAM LAUNCHED
companies, brands, licensees and
retailers.
Paramount Licensing have announced the availability of The Adventures of Tin-
“It’s been an incredible first year
tin: Secret of the Unicorn for licensing. Paramount and Sony Pictures Entertain-
for License to PR. We couldn’t
ment have begun principal photography on the 3D motion-capture feature.
have wished for a better start”
Directed by Steven Spielberg and starring Jamie Bell (Billy Elliot) as Tintin, the
says O’Shea, “Our experience
film tells the tale of an intrepid young reporter whose relentless pursuit of a
and enthusiasm for the industry
good story thrusts him into a world of high adventure. Also starring is Dan-
combined with hard work and
iel Craig as Red Rackham. Bell and Craig are joined by an international cast
determination has seen us produce
that includes Andy Serkis, Simon Pegg, Nick Frost, Gad Elmaleh, Toby Jones and
some really great results. We
Mackenzie Crook.
sincerely thank our clients for
Eighty years ago, Hergé introduced the world to a unique cast of characters
having confidence in us and the
who have been embraced by readers of all ages. The Adventures of Tintin - a
licensing industry at large for their
series of 24 books, the final unfinished adventure was published after Herge’s
support. We look forward to
death - became Hergé’s life’s work. First published in 1929, more than 200 mil-
further developing our services in
lion copies have been sold worldwide. The popular series has been translated
2009 and helping to drive our clients
into 70 languages and still attracts thousands of new fans each year.
business’ forward with innovative,
The Adventures of Tintin: Secret of the Unicorn, from a screenplay by Steven
effective communications.”
Moffat, Edgar Wright and Joe Cornish, is produced by Spielberg, Peter Jackson
and Kathleen Kennedy. It is the first in the series of 3D motion capture films
based on the character created by Georges Remi, better known to the world
by his pen name “Hergé” and is due for release in 2011. Paramount Pictures will release domestically and in all English-
speaking territories and Asia, excluding India. Sony Pictures Releasing International will distribute the film in Continen-
tal Europe, Eastern Europe, Latin America, India and the remainder of the world.
The second feature in the series is scheduled to be directed by Jackson, with a potential for a third film as well. Steven
Spielberg and Peter Jackson will bring Hergé’s stories to life employing state-of-the-art performance capture technol-
ogy developed by Jackson’s Weta Digital.
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