TOTAL LICENSING AUSTRALIA
programs giving the Licensing in Australia is on track for
competition a run pole position in 2009 with newcomer
for their money in Roary the Racing car hitting the mar-
2009. ket at full speed, and Fifi and the Flow-
Despite some well- ertots experiencing a burst of new
publicised challeng- growth!
es in 2008, Bratz The first series of Roary the Racing
continue to be on car burst onto ABC Kids in February
top of the mar- 08 and the brand has raced ahead since
ket. In November then. The series was repeated on ABC
2008 Bratz were Kids in August and was launched on
ranked as Target’s Nick Jr. in October with strong ratings
#2 licensed brand. results. On ABC Kids Roary captured
Almost 850,000 up to 73% audience share. The series
dolls were sold at consistently won it’s time slot across
retail throughout all networks for the 0-12 age group.
the year. According The Roary toy range from Vivid Im-
to GfK, Bratz was agination, distributed by Funtastic, hit
ranked at #5 in shelves in September with all retailers
the total toy mar- reporting exceptional sell-through.
ket and #2 in doll Funtastic created some great POS to
& fashion doll cat- highlight the brand on-shelf. The RC
egories for the year, Roary item was the #12 best seller
proving Bratz still in October 08. The Silver Hatch Race
merchandise programs, and the popu- confidently strikes a Track and Friction Vehicles were also
lar infant and pre-school brand Little pose at the cutting edge of fashion, fun, strong sellers from launch. Phase 2 toy
Tikes, brings new opportunities to the glamour, licensing, and entertainment. roll out, from March 09, includes play-
licensing landscape. With one-of-a-kind dolls and an in- sets and plush.
Little Tikes has been loved and trusted novative new lineup of girls lifestyle Roary’s first DVD release through
by mothers around the world for dec- products set for release, 2009 is des- Magna Pacific, ‘Roary’s First Day’
ades. This year the widely recognised tined to be another exciting year for launched in early November and was
Cozy Coupe celebrates its 30th an- Bratz and MGA. similarly well received. The first week-
niversary. Funtastic is the Little Tikes
Australian and New Zealand mass toy
Roary the
end of sales achieved 30% sell-through!
Apparel from CK Clothing and Brand
distributor and, working with Haven,
Racing Car
Direct launched pre-Christmas with
are implementing a range of market- some very cool designs – lots of red
Chapman Entertain-
ing initiatives, including outdoor cam- of course, because it goes faster!
ment’s partner-
paigns and Cozy Coupe look-a-like Publishing partner Harper Collins
ship with Haven
Smart Car wraps. The winner of launched a strong range for Christ-
the ‘Face of Little Tikes’ com- mas, with 7 titles in the first wave. The
petition which attracted range was picked up across the ma-
thousands of entries in jors and in the trade, and was
2008 will feature in a TV supported with some eye-
commercial promoting catching dump bins.
the special release of Other catego-
the ‘Walker Ride-on’ ries to roll out
as part of the 30th Anniver- from the first
sary celebrations. quarter this
With the expansive toy line now year in-
in store, Haven have begun ne- clude foot-
gotiations with licensees across wear from
publishing, apparel, footwear, Brand Direct,
and manchester to coordi- underwear from
nate an innovative merchandise TMI, stationery
program for Little Tikes. With from Hunter Lei-
cute characters and fun, edu- sure, manchester
cational themes, Haven will and bags/luggage
focus on infant and toddler from Funtastic and
TLA 28
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144