TOTAL LICENSING AUSTRALIA
in Q3 with new toys from Hasbro and
a fresh new style guide incorporating
a fairy world home for Strawberry
and her friends. Merchantwise plans
to roll out a new consumer products
strong revival in Australia. Pokémon
program to celebrate the new look of
Diamond and Pearl remains the num-
Strawberry in 2010, focusing on fash-
ber one selling Nintendo DS game,
ion, accessories and all the things little
while action figure sales have grown
girls love.
by over 200% in the past year. Poké-
Other entertainment properties man-
mon’s growth is expected to continue
aged by Merchantwise include Dork
in 2009 with new Nintendo game re-
Hunters from Outer Space (new
lease Pokémon Platinum, new TV, toys,
animated boys’ comedy/adventure se-
licensed merchandise, DVDs, trading
ries) and Summer Heights High
card releases and events.
(the Australian cult comedy series
Following major success in the UK,
from Chris Lilley).
Peppa Pig arrived on Kmart shelves
(music legends) and Bold and the
in November 2008. The range includes
Sports, Corporate and
Beautiful (the most watched daily
The
apparel, accessories, footwear and
drama series).
Merchantwise
toys. In Australia, Peppa has aired on
Lifestyle
In the sports and lifestyle area, a star
Merchantwise Creative
Creative
arrival both on and off the field has
In 2008, the Merchantwise Creative
Division now
been global football giant Manches-
division enjoyed record growth, both
generates
ter United, not only for sweeping all
from the local and international mar-
around 50% of
major European trophies but also for
kets. The studio has established itself
strong sales of supporter-based ap-
as a leading design supplier to the
all advertising,
Australian licensing industry, produc-
signage and
ing much of Australia’s local style
marketing
guide needs. The studio now gener-
ates around 50% of all advertising,
materials for
signage and marketing materials for
Disneyland
Disneyland Resort Paris and was se-
Resort Paris
lected to develop the brand identity
and style guide for the prestigious
2009 Ashes Series for the English and
Wales Cricket Board.
ABC1 and Nick Jr since 2004, and is
The future certainly looks bright for
amongst the best liked entertainment
Merchantwise as it enjoys its 10
th
an-
properties amongst girls 3-6 years. In
niversary in 2009 and continues to
the UK, Peppa Pig is the no. 1 girls’ parel and accessories at Target stores
establish itself as one of Australia’s
preschool brand, generating over £50 from September 2008. Merchantwise
leading licensing agencies.
million per year in retail sales. has also expanded its Nike football
Strawberry Shortcake is having a team base to now include Juventus
makeover in 2009. Already a $2 billion FC.
General and brand
global brand, her new look will roll out Merchantwise has also recently been
licensing enquiries,
appointed to manage local licensing
contact Alan Schauder,
efforts for world leading chef and TV
personality, Gordon Ramsay. Ram-
Director
say will be returning to Australia in Email: alan@merchantwise.
2009 for the Food and Wine Show
com.au
and will opening his new restaurant
at the Crown Complex in Melbourne Creative enquiries,
in 2010.
contact Andros Georgiades
Other iconic properties managed by
Email: andros@merchant-
Merchantwise include Jack Daniel’s
wise.com.au
(the world famous Tennessee Whis-
key), Electronic Arts (global gaming
Phone: (03) 9520 100
icon), M&M’s (the world’s number 1
www.merchantwise.com.au
confectionery brand), The Beatles
TLA 37
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