TOTAL LICENSING
EXCITING NEWS FROM RAINBOW
Launch of Huntik TV Series
Launch of Winx Club Season 4
WinxClub MMO game
2009 has had an incredible start for Rainbow Italy and
it will certainly be a busy year for this successful studio
who are launching two highly-anticipated shows: Huntik
and Winx Club Season 4.
As a leading global cartoon producer for cinema and
Winx Club Characters
television, Rainbow continues to live up to its reputation ‘Believix’
for producing high TV ratings through itss latest TV show,
rolling out the first range of action figurines, playsets
“Huntik - Secrets and Seekers”, a magical adventure
and electronic toys in the Fall for Christmas.
series that comprises twenty-six half hours episodes.
After the worldwide success of the Winx Club Movie
Huntik tells the story of a group of noble seekers searching
released in 2008, fans will be treated to the upcoming
Rainbow CEO Iginio Straffi
for ancient magical creatures locked in mysterious places
Winx Club Season 4 (26 x half hour episodes)
from Notre Dame in Paris to the Central Cemetery in
scheduled for debut in Italy in April this year followed by
Prague and Nefertiti’s tomb in Egypt to Vlad Dracula’s
a launch in international markets this Fall. This new season
castle in Romania to the New Grange tomb in Ireland.
will introduce a new Winx fairy together with new fairy
The Huntik mission is to find the magical creatures
pets and new fairy transformation. These new elements
before they land in the hands of treacherous enemies
will refresh the licensing program and new product will
called the Organization.
include a series of new dolls and playsets
2009 will be a truly exciting year for Winx Club fans
with the launch of the MMO game scheduled for
release in Fall 2009 and fans will have a more interactive
platform to bring them closer to the Winx Club world.
www.winxclub.com is already a very high traffic
website with over 27 million visitors recorded in 2008.
Winx on Ice is a ‘Live’ Ice Skating Musical which toured
Italy in late 2008 with star performer - Olympic Silver
medalist, Ms. Caroline Kostner taking a lead role skating
alongside the Winx characters. The tour was a complete
sell-out success with over 100.000 tickets sold. This
successful tour will go around Europe till 2012.
Today, Winx Club continues to be the No. 1 license in
Italy and is also undoubtedly among the Top 5 licenses
in over 20 countries. In addition, it has also a significant
retail market share in the dolls aisle with almost 40%
market share in Italy and over 10% in all of Europe.
Since it launched in 2004, the brand has grown into a
US$2 billion dollar retail brand with strong growth
signs for the coming year.
The series enjoyed a very successfully début recently
in January on Jetix UK, CW America, RAI Italy,
RTL II Germany. The rest of the world will start
broadcasting by Fall this year. It has consistently been
among the Top 3 highest-rating TV shows on each
of the channels mentioned above! And, of course,
the high TV ratings have already generated much
anticipation at retail for merchandise which will hit
stores by Spring this year starting with the collectible
figurines flow-pack from Tridimensional followed by
Trading Card games from Upper Deck and Collectible
sticker albums from Panini. Upper Deck will also be
Huntik monthl;y comic
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