TOTAL LICENSING AUSTRALIA
�eginning in
Gateway to �oundless �usiness Opportunities
January 2010,
The HKTDC Despite today’’sss
Pleasant Goat and Big
Hong Kong
global economic Big Wolf, a sole licensing sole licensing
Licensing Show
uncertainties, many brand of Intelli�MediaIntelli�Media
industry players still (��������� LtLtdd attracted great attracted great
will �e held at
hold an optimistic �ie���ie�� attention and explored ne��
the same time
to��ards the Chinese business opportunities.
as the Hong mainland market –– the the
According to Intelli�Media,
Kong Toys and
second largest licensing Pleasant Goat and Big Big
Games Fair and
market in Asia, an Wolf has recei�ed o�er
economy that still gre�� 100 en�uiries from its
The Hong Kong
by 9.9% in the first nine first participation in the
International
months of 2008. �ong �ong International
Stationery Fair Charles Riotto, Presi�
Licensing Sho��. And so
dent of LIMA, belie�es far, the company has signed
that thethe Chinese Chinese contracts ��ith personal
mainland is still the is still the care brand Opal, e,e�comics �comics
most desirable emerging market Strategic Gateway to Chinese de�eloper IAIA�OPIA,�OPIA,, mobilemobile content content
for people and licensing around the mainland de�eloper and pro�ider MoffyMoffy,, and a and a
��orld. “�“�he“�hehe demogrademographicsphics herheree araree Want to tap into this lucrati�e mar� gift company SuccessSuccess Enterprises, as Enterprises, as
�ery strong, the sure size of the popu� ket���� �he �he �ong �ong ��ongong International International ��ell as �ellogg’’ss and �FC. and �FC.
lation, the gro��ing middle class and Licensing Sho�� is the key to success Licensingicensing actiacti�ity�ity for Pleasant Goat for Pleasant Goat
the people’s interest and desire for in the mainland Chinese market. and Big Big Wolf started in 2007,
branded merchandise is gro��ing all O�er the years, �ong �ong’’ss deep deep ��ith thethe first 20 first 20 booksbooks distributed by distributed by
the time. ��hishishis is a tris a tremendouslyy lucralucra�� reser�oir of talent, experiences and the Children’ss Fun Publishing Co LtdFun Publishing Co Ltd..
ti�e market for just about e�erybody its natural geographic ad�antages ha�e ���o��o million copies of the books million copies of the books ��ere��ere
��ho is looking to de�elop a ��orld� made it the regional hub of licensing, sold ��ithin a year. ��oday,oday, business has business has
��ide licensing program.” especially as the gate��ay to the been extended into many different
Regine Labrosse, Managing Director Chinese mainland market. �he three� product categories, including puzzles,
of Continental Europe, �he Licensing day Sho��, ��hich gathered more than colouring books,, food packaging, food packaging,
Company Group also agrees that the 300 properties and brands by o�er mo�ie and maze games.and maze games.
mainland is a tremendously lucrati�e 130 exhibitors andand 10,000 10,000 �uality�uality Alchemy Licensing, another
market.. ““In“InIn terms of potential,terms of potential, clearlclearlyy buyers frfromom araround the ound the ��orld,, is is exhibitor at the Licensing Sho�� 2008
��hen ��e look at the population, the definitely the best one�stop platform from the U�, also met their prefect
purchasing po��er ��hich is increasing, to expand your licensing business in match –– an India agent an India agent toto distribute distribute
it’s got to be an opportunity. It’s just a the mainland. fashion, accessories and related items
matter of ho��, ��hen and ��ith ��hat Starting from the next Sho��, it ��ill be �ia the effecti�e business platform of
means to reach it.” she says. held concurrently ��ith Asia’’ss biggest biggest Licensing Sho��, ��hile Smileyworld
toy e�ent –– ������DC���DC DC �ong�ong �ong �ong �oys �oys ��ill start a ne�� licensing programme
and Games Fair in early January 2010. ��ith a �ong �ong chainstore.
�he ne�� fair date ��ill bring differ� Synthesis Design from the U� also
ent potential business partners and met their ne�� partner in China and
fresh licensing business opportunities ha�e decided to be part of the Sho��
together ��ith more than 150 exhibi� in 2010.
tors and property o��ners across the �he three�daythree�day Sho�� offoffersers enormous enormous
globe. �isitors�isitors can meet ocan meet o�er�er 20,000 20,000 opportunities for extending business extending business
�uality ��orld��ide retailers and and net��orking.. Be a parBe a part of it and t of it and
licensees! explore the lucrati�e licensing market
in Asia.
Premium Platform forfor �usiness�usinessusiness Join the Show Now! Visit
Colla�orationolla�oration and �etwor�ingand �etwor�ingetwor�ing
www.hktdc.com/hklicensingshow
�ia the platform of the Sho�� 20082008,,, for the latest information.
TLA 44
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