TOTAL LICENSING AUSTRALIA
sees and one cool specialty retailer rockets onto ABC Kids from May. Ha-
- Dangerfield - to develop their own ven is in talks with leading commercial
spectacular range of apparel, bags and networks to establish a Marvel anima-
accessories, and novelty items. Dan- tion block for upcoming animations;
gerfield is an alternative youth fashion Super Hero Squad, Black Panther
specialty retailer with 40 stores. (both due end of 2009), Thor in 2010,
Every hero needs a leading lady, and and The Avengers in 2011!
under the Marvel Comics Retro um- 2009 will also be a busy year for Spi-
brella comes Romantic Adventures to der-Man. Spider-Man remains a top
sweep young girls and ladies off their boy’s licensed property at retail. Ha-
feet. Its pop-art imagery, classic panel ven’s merchandise program features
art designs, and romantic illustrations over 25 blue chip licensees. New
allow Haven to spread the romance partner Headstart International will
within categories like ladies apparel, make Spidey cuddly with a cute line of
bedding, stationery, and even cosmetic cuddle pillows and playmats. Artwrap
make up kits and compact mirrors! will launch a range of publishing titles.
The Bob costume character is sol-
Marvel’s children’s content goes from New categories including toiletries,
idly booked every weekend, making
strength to strength with Marvel boom boxes, CD and MP3 players are
appearances at store openings, fairs,
Animation a new format for the su- planned for this year.
shopping centres and festivals, sup-
per hero stable. Marvel Animations Haven has a range of exciting retail
porting the strong consumer products
launches a new broadcast platform, events planned throughout 2009 for
program featuring over 50 licensees.
and fosters new retail opportunities. the webbed crusader including point
The series airs on free to air TV on
The Spectacular Spider-Man animated of sale, competitions, and exclusive gift
ABC Kids.
series has been a swinging success in with purchase promotions. Shortly,
Marvel
Australia with over 350,000 viewers McDonalds will launch a six week
since its August debut on Nickelode- Spectacular Spider-Man QSR premium
Marvel Entertainment continues to
on, ranking in the Top 10 programs for promotion, supported with TV adver-
showcase its super hero strength in
2009 with its partnership with Haven
Licensing. Haven’s success in 2008 saw
Marvel adult properties Marvel Com-
ics Retro and Marvel Extreme enter
new retail frontiers. Haven signed new
direct-to-retail relationships with two
new distribution channels - Danger-
field and Sanity. Blockbuster movies,
compelling Marvel Animations, and
exciting new licensing programs cou-
pled with multi-tier retail initiatives
are some of what’s in store for 2009.
2009 is the Year of Wolverine. X-Men
Origins: Wolverine is scheduled for
release on April 30th with Austral-
ia’s Hugh Jackman again donning the
Wolverine claws! Haven has secured
front-of-store POS areas in all Sanity
Music stores. Sanity Music is Austral-
ia’s leading music and entertainment
retailer with 286 stores. Sanity will
5–12 year old kids. tising.
also unveil their own range of Marvel
Spectacular Spider-Man also debuted Marvel Heroes, the iconic co-mingled
Extreme Wolverine apparel, giftware,
on commercial TV network Channel super heroes program keeps power-
and bar accessories, supporting this
10 in November and continues to win ing on with Toyvision’s slime, whoopee
blockbusting initiative with catalogue
its premium 7:30am Thursday and Fri- cushions, and other novelty toys a
support and online advertising.
day timeslot. hit at retail. Heroes fruit drinks have
Marvel Comics Retro, the adult vin-
The Wolverine and the X-Men anima- proved very successful with LZ Enter-
tage licensing program now spans all
tion launched on ABC TV in February, prises now fielding interest from Ko-
retail tiers in apparel and accessories.
becoming an instant favourite for kids rea and China! Haven has signed up
Haven has signed 11 dedicated licen-
aged 4-10 years. The Iron Man: Ar- new partners Artwrap for publishing
moured Adventures animated series items via Alligator UK.
TLA 22
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