TOTAL LICENSING
When myths
Mythworld Entertainment is aged seven and over.
pleased to announce that “In an already male-saturated mar-
meet reality -
the Mythomachy Trading ket, our trading card game is
Card Game (TCG) enjoyed as much by female
The
was launched in fans as male because of
Greece in Febru- its educational quality
Mythomachy
ary 2009. This profile”, added Aslanis.
brand new game “Since the children
Trading Card
is closely tied at that age in Greece
with myths of don’t speak English flu-
Game enjoys
numerous cultures ently (which is the uni-
throughout the versal language adopted by
major
world. the competition), they find it
Mythology is a subject of difficult to understand the rules.
success!
never-ending fascination! Myths That was the reason we released the
of creation, of floods, of heroes as product in our local language, to make
well as mystery and adventure come it easier for them as Mythomachy
together in Mythomachy and the
success for this quite fresh product!”
TCG involves thorough learning of
Mythomachy Trading Card Game
Unlike most trading card games, which
mythology and game play.”
brings all the excitement of the world
are based on fantasy, Mythomachy is
The launch of the trading card set is
mythology right to each kid’s table-
solidly anchored in the global universe
heavily supported by two 30-second
top.
of authentic myths and legends. It pro-
3D TV commercials, designed and
“There is a lot of excitement behind
vides players with a rich and unrivaled
produced by A.D.D.P. Aslanis, that run
our myth-adventure brand and we are
playing experience as Mythomachy is
within kids programming on five main
delighted that launched the new TCG
the first-of-its-kind trading card game
nationwide TV channels, one cable
in the Greek market”, said Alex Asla-
that puts game players into action by
channel and at Village Cinemas during
nis, CEO at A.D.D.P. Aslanis, developer
activating the power points of their
the screening of currently airing mov-
cards at their touch!
ies for children.
“Brand and intellectual property pro-
As a fantastic offer to all Village Cin-
tection is of prime importance for
emas through a promotion campaign,
our company”, said Aslanis. “This is
the company is giving kids the chance
the reason we work together with
to get a two-card booster pack free
security printing specialists to pro-
with the purchase of every ticket for
vide strong protection against forgery.
the screening of the aforementioned
Thermo-chromic ink application on
movies.
the cards makes the game play fasci-
As Mythomachy TCG provides a di-
nating while it guarantees complete
rect educational benefit, there are no
security against counterfeit cards
restrictions on the television advertis-
because of its patent, know-how and
ing in relation to the Greek ban on
high production cost”.
advertising children’s toys between 7
Mythomachy TCG first edition in-
am and 10 pm and a total ban on the
cludes a 350-card set available in 6-
advertising of war toys.
card booster packs. They are distrib-
Mythworld Entertainment intends to
and exclusive exploitation right hold-
uted across retail venues nationwide,
develop Mythomachy brand-based
er of the game in Greece. “Over four
providing a tremendous base of con-
products across key categories, with
million Mythomachy cards have been
sumer-tested artwork and game play,
focus on toys, publishing and other
sold to date within a period of 45 days
taking into account the age-sensitive
consumer product categories, in-
since its launch date! This is a major
profile of its target market - children
cluding apparel, accessories, back-
to-school and more as this exciting
property has enormous branding and
licensing potential for the male and fe-
male audience.
Visit
mythomachy.com for more infor-
mation on this exciting mythology based
brand!
For further details on licensing rights,
please contact:
licensing@mythworld.eu.
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