NEWS
TOTAL LICENSING
BURGER KING PROMOTION FOR POKEMON IN NORTH AND
SOUTH AMERICA
Pokémon USA and Burger King recently announced a promotional partnership that will feature collect-
ible premium Pokémon Trading Card Game cards and accessories in BK Kids Meals across North
and South America. As part of the promotion, participating Burger King restaurants will offer two
Pokémon TCG cards, featuring fan favorites such as Dialga and Palkia, and a Pokémon themed ac-
cessory with each purchase of a BK Kids Meal. Over the course of the promotion, participating
Burger King restaurants will be the only place to obtain each of the 12 different Pokémon trading
cards and six different accessories, including Pokémon card holders, lenticular rockers, and card
frames. The promotion will launch for three weeks in the US and Canada in June, followed by
a four week program that will launch in South America on July 20.
The program will be supported by Burger King. through a fully integrated marketing campaign
that includes television advertising, in-restaurant merchandising, custom packaging and an online
minisite.
“The popularity of these internationally recognized characters is a perfect fit with the BK
Kids Meal audience,” said JC Smith, marketing director at Pokémon USA. “This is a big year
for Pokémon and our partnership with Burger King Corp. will fit nicely into a calendar full of
exciting Pokémon events.”
The premiums are based on the new Pokémon TCG: Platinum, the latest installment of the best-
selling Pokémon game, featuring 130 cards. The release of Pokémon TCG: Platinum coincides with
the launch of Pokémon Platinum Version for the Nintendo DS system, which launches this Spring.
Pokémon is one of the most successful children’s franchises in history and the #1 collectible trading card game of all-time.
The trading card game boasts 374 percent sales growth in the US since 2005 and is sold in more than 30 countries across
the globe. The Pokémon video game series has sold more than 186 million units worldwide through September 2008,
with many more expected for the release of this spring’s Pokémon Platinum Version.
DECODE SIGNS DISNEY NEW STRUCTURE FOR
DEAL FOR MIGHTY JUNGLE TELESCREEN AFTER
Decode Enterprises has signed deals with the Disney
BUYOUT BY M4E
Channel in South East Asia and Latin America for new
puppet series, Mighty Jungle.
As a result of their acquisition of Television in the Neth-
Disney Channel Southeast Asia has acquired both seasons
erlands, M4e AG is creating a new structure within its
for Playhouse Disney and Disney Channel Latin America
companies in order the advance the integration of its
has picked up the first seasons of the show which is pro-
subsidiaries.
duced by Halifax
Production, television and new media distribution with-
Film and commis-
in the two companies will be merged. Telescreen will
sioned by CBC in
assume responsibililty for the international distribution
Canada.
of television and new media rights of the m4e group as
Josh Scherba, Vice
well as handling home entertainment outside German-
President of De-
speaking territories. Sjoerd Raemakers will act as Head
code Enterprises
of Distribution.
said, “As a pup-
The content and production management division will be
pet-based series,
managed by Lisette Looman who was formerly respon-
Mighty Jungle adds
sible for Telescreen’s own productions. She will now be
something to our
responsible for all of m4e and Telescreen’s productions
catalogue of pre-
including Yoko, Mo & Me which is now in development
school program-
in conjunction with Berlin’s Hahn Film AG.
ming and we’re
Telescreen Licensing & Merchandising will be renamed
very pleased to
Telescreen Consumer Products and will be managed by
have concluded
Hanny Brands.
two major Disney Channel deals for the show. Looking
M4e’s consumer products will continue to be managed
towards MIPTV, we have a strong slate – alongside Mighty
by Peter Beermann and both Hanny Brands and Peter
Jungle we’ll be showcasing Animal Mechanicals which is
Beerman will be jointly responsible for the acquisition
currently proving popular on Disney Channel UK and
of licensing and merchandising rights, both for German-
CBC, alongside more established properties Super Why
speaking territories and Benelux, as well as for new
and Franny’s Feet”.
markets and territories.
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