NEWS
TOTAL LICENSING
MARVEL EXTEND DEAL WITH HASBRO TO 2017
Marvel Entertainment and Spider-Man Merchandising recently announced that Hasbro will retain
rights through 2017 to make toys and games based on new Marvel and Columbia Pictures theatrical
releases and on Marvel’s portfolio of Super Hero brands, including franchises such as Spider-Man, Iron
Man, the Avengers, X-Men, Thor and Captain America.
As part of the new agreement (the current agreement runs through 2011), Hasbro will continue to
hold the global rights (excluding Japan) to develop products based on Marvel’s universe of more than
5,000 characters and Spider-Man Merchandising’s film and television properties in a wide range of toy
and game categories, including action figures, role play and preschool toys, board games and puzzles.
The new agreement covers both the classic comic book look of the characters as well as product lines
inspired by television and films.
The license extension guarantees $100 million in royalties with the potential to earn up to an addi-
tional $140 million in royalty guarantees, contingent upon the release during the extension period of
Marvel character-based films that satisfy certain criteria.
In 2009, Hasbro is bringing to market a line of products based on the upcoming May 1 release of the
movie X-Men Origins: Wolverine, as well as classic lines behind Spider-Man, Iron Man, Super Hero
Squad and the Marvel Universe. Hasbro is also planning product and marketing programs based on
several upcoming releases like Iron Man 2, Thor, The First Avenger: Captain America, and The Aveng-
ers.
According to Simon Philips, President, Worldwide Consumer Products and CEO of Animation for
Marvel Entertainment, “We are very pleased to be extending our successful relationship with Hasbro.
With the huge breadth of new Marvel entertainment offerings coming out over the next few years
- including feature films and animated television series featuring some of Marvel’s renowned Super
Heroes - we are confident that Hasbro will continue to fully leverage these properties on a global
level. With their firm commitment to the Marvel brand, Hasbro has proven they are able to create innovative products
that provide consumers with a standout retail experience. Our continued relationship will enable us to further extend
FITZ ROY APPOINT INTERNATIONAL AGENTS
Fitz Roy Media recently announced new licensing agent appointments in France, Brazil and The Philippines for its UK
girls’ brand Secret Wings, in addition to new licensing deals in two territories.
BLG, Brand Licensing Group of Sao Paulo, recently named licensing agents in
Brazil for Secret Wings, have secured their first licensee for notebooks and sta-
tionery-related items, Sao Domingos. Fitz Roy’s agents in The Philippines, Em-
pire International Merchandising, has signed new licensee Asian Business Paper &
Printing Corp. for notebooks and stationery-related items in the region.
In addition, Fitz Roy Media has appointed RMP Licensing in Paris as the designated li-
censing agent for France, Belgium and additional French-speaking territories. Short-
ly after their appointment, RMP secured a multi-territory license with Spain-based
Flexmetal, producer of mylar balloons for France, Italy, Spain and Portugal.
Introduced in 2004 in the UK, Secret Wings achieved significant success in its category
against established and heavily-promoted competing brands to become a best seller
at mass retailer Toys ‘R Us. Today, Secret Wings maintains its position as one of the
industry’s top brands of stationery and back-to-school products in the UK.
“Since its debut, Secret Wings has continued to be a strong performer in every
category we’ve entered,” said Fitz Roy Media CEO Hamp Hampton. “As we now
prepare to launch product in these new territories, we’re excited about working with our top-
notch licensing agents and we look forward to the reaction from our key demographic of young girls.”
NIGHT GARDEN DVD TO DEBUT IN CANADA
Corus Entertainment’s Nelvana Enterprises recently announced the first Canadian DVD release of the popular preschool
television show In the Night Garden. The initial DVD, Welcome to the Garden, features four episodes and is set for release
on at the end of April. Launched under Nelvana’s Treehouse Presents label, the DVD series will be distributed by Universal
Studios Home Entertainment Canada. Nelvana Enterprises acquired the Canadian home entertainment rights from BBC
Worldwide Americas and further DVD releases are planned for Fall 2009 and beyond.
Produced by Ragdoll Productions, the creators of Teletubbies, In the Night Garden is shot in a real British woodland setting
and makes inventive use of live character-costume technology and CGI animation. The Night Garden is a “picture-book”
place that stimulates a child’s imagination with words, rhymes and music.
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