Spring 2009
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You can tell it’s a strange year. actual opportunity to bring at the end of the day for cabs. Grüße
Publisher/Editor-in-Chief
We’ve just returned from new life into their programs Remember the inconven-
Francesca Ash
the usual round of toy fairs and business models. ience of getting to and from
francesca@totallicensing.com
where, after only a few meet- Surely, shouldn’t the same Javits. And, on a lighter note,
ings, you could guarantee principles apply to Licensing remember how Javits leaked
Sales/Marketing Director
•
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the topics of discussion that Show? People that do well in like a sieve when it rained.
Jerry Wooldridge
would emerge at any meeting this industry are those that The move to the Mandalay Gr
jerry@totallicensing.com
– firstly, as you would expect, adapt to change. By its move Bay means that the show
the economy. Secondly, and, to Las Vegas, this year’s event will be based in a city that
oet
Editor
seemingly more importantly, requires players in the indus- embraces conventions and
Rebecca Ash Saluti
•
the future of Licensing Show try to adapt and change. makes it as easy as possible
becky@totallicensing.com
•
and its move to Las Vegas. This year, more than ever, for visitors and exhibitors.
Many we spoke to seemed with economies in turmoil, In the end, if it takes a visi-
Advertising Sales
to be more positive about all industries are looking for tor longer to get there, to be
James Ash
ns
the economy than they something that will give their honest, it shouldn’t matter. If
james@totallicensing.com
o
ti
were about this year’s Li- business a lift – even if it is you are going to the show to
censing Show. Why? Because only a psychological one. do business and are treating
•
Subscriptions a
throughout the show floor, Which brings us back to why the show, quite rightly, as the
Tracy Porter
in the meeting suites, and in are people making so much premier licensing event of the
tracy@totallicensing.com ut
the cafes, the rumors were fuss about the move to Las year, your travel time really is
flying around as to which of Vegas? rather irrelevant. Surely, isn’t
Digital Subscriptions
the major players had pulled Yes, it does present some is- it what happens when you
cherie@totallicensing.com
Sal
out of the show this year. The sues for New Yorkers who get there that counts?
www.totallicensing.com/reg.htm
•
more you listened, the more have had the show on their Obviously, economics com-
that were cancelling. It be- doorstep for the last twen- bined with the move to Las
Contributing Writers
came quite surreal! ty-five years. And yes, from Vegas will probably result in
Martin Brochstein
Back to the economy for a a European perspective, di- some deciding not to attend
Marici Ferreira
moment and it’s clear that rect travel to Las Vegas even this year. But, let’s face it, at-
•
Morten Geschwendtner
all sides of the industry need from London is limited to tendance at all trade fairs is
George Medina
Saudaçoes
to adapt to the current fis- one flight a day, let alone the down this year.
Caroline Mickler
cal problems. Retail buying changes that visitors from, Licensing Show has been a
patterns are changing and say, Italy, France, Scandinavia focal point of this industry
TOTAL LICENSING LTD
consumers are ever-more or Greece will have to make. for a quarter of a century
4 Wadhurst Business Park
price conscious. Many li- But once they get to Vegas, and that isn’t going to change
Faircrouch Lane, Wadhurst,
censors and agents are see- hotels are a fraction of the overnight just because the
East Sussex, TN5 6PT,
ing the need to adapt their price of New York. And for show has moved a couple of
England
•
royalty structures, payment exhibitors, the drayage and thousand miles away to Las
Tel: +44 (0) 1892 782220
•
terms and other issues to handling costs, which were Vegas.
Fax: +44 (0) 1892 782226
face the challenges. From a charged at stranglehold rates As always, all of us at Total Li-
Hålsning
www.totallicensing.com
retail standpoint, buyers are by the New York unions, are censing are looking forward
Saludos
ultra-cautious and are placing decimated by the move to to Licensing Show. And, when
© 2009 Total Licensing Ltd
smaller orders at a time in Las Vegas. These are real bot- everything is said and done,
Total Licensing is published four times
each year. Subscription rates for the
• order to minimise their risk. tom-line benefits and advan- we’re quite sure we’ll see you
printed issue per year are
In some of the articles in tages. there too!
US $70 • UK £35 • €50.
this issue of Total Licensing, The other advantage, which
ar
The digital issue is free of charge. you can see how companies
is more difficult to quantify,
All illustrations are reproduced by both big and small are facing is that the move will breathe Francesca Ash
•
permission of their owners.
these challenges and adapt- new life into the Show. For Publisher/Editor
Printed in England
ing and changing the way that those still hung-up on the
they do business. Some of the move from New York, just re- Jerry Wooldridge
Greetings
more enlightened see it as an member the half-mile queues Director
Subscribe now at
www.totallicensing.com
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