NEWS
TOTAL LICENSING
AWARD FOR DANGEROUS BOOK FOR BOYS
Rocket Licensing in the UK report that The Dangerous Book for Boys Science Books range won the hobby category
in this year’s Toy Fair Best New Toys list.
Product was unveiled only days before the show itself opened and Interplay are enjoying continuing success in design-
ing children’s toys and gifts that are popular as well as educational and creative.
The Dangerous Book for Boys has sold millions of copies worldwide with its message of do-it-yourself fun and learn-
ing. Each kit in the Science Books range looks like a copy of the book itself although it is actually a box
containing a secret compartment hiding tricks and games. The five kits - Electricity
Lab, Pocket Science Lab, Rocket Balls, Science Tricks and Anti
Gravity Kit - all use techniques to demonstrate simple but
fascinating scientific truths. For example, a solar spiral that
turns by itself when the sun shines or a battery made using
coins and aluminium foil, or even magnets that somehow
defy gravity.
Bob Paton, the product manager of Interplay, which also
produces the Trebuchet siege machine and Onager catapult
kits under the Dangerous Book for Boys brand is delighted
with the positive response both to the brand and the Sci-
ence Book range. “The Toy Fair award and growing media
interest in the Science Book range are proof of the enduring
popularity of creative play and the power of the Dangerous Book for Boys brand,”
he says. “We are thrilled to be able to work with a brand that reflects the approach to
science and learning that underpins our approach to toy design here at Interplay.”
Charlie Donaldson, Joint Managing Director of Rocket Licensing, added, “The Interplay Dangerous
Book for Boys Science Books range perfectly encapsulates not only the ideals and style of the book but
the spirit it represents, which is all about fun, learning and discovery. We are delighted that Toy Fair has honoured both
the brand and the product in this way.”
DENTSU TO LICENSE CHUB CITY BRAND
Dentsu Inc has entered into an agreement to acquire all rights, title and interest in the brand Chub City, a line of street-
savvy figural characters and vehicles originally created and currently marketed by Jada Toys.
Chub City will be developed for an animated television series by Dentsu in conjunction with its Los Angeles-headquar-
tered subsidiary, DCI-LA, and Mitsuharu Inoue will serve as creative director. Inoue is the producer of the animated
series, Bakugan Battle Brawlers, the Japanese animated series airing on
the Cartoon Network. Also planned for Chub City is an extensive new
licensing program. Dentsu will own the intellectual property and will
manage ongoing interests in the brand with DCI-LA.
Commenting on the signing, Yoshio Takada, Director, Media Services/TV
Division for Dentsu said, “This acquisition is an ideal fit for our strategy
with DCI-LA, which is to create animation for a global market by work-
ing with intellectual properties and development partners in North
America while designing characters and animating through studios in
Japan.”
The Chub City crew of characters and their “chubbed” vehicles can
now be found in twelve of the largest global retailers reaching 11,000
locations worldwide. In approximately two years, the brand generated
over $20 million in retail sales.
INTERNATIONAL SALES FOR LOONLAND’S PAT & STAN
TV-Loonland has announced a raft of TV deals worldwide with for its property, Pat & Stan. Along with short formats
and a half hour special available, the 39 x 7-minute Pat & Stan series is currently in production with new episodes to
be presented at MIPTV. The comedy duo will soon be entertaining further audiences across Europe with Scandinavian
broadcasters NRK Norway, YLE Finland and the Icelandic Broadcasting Corporation all picking up the show alongside
TV3 Catalunya, S4C Wales, Jetix Europe for the Benelux region, TSR Switzerland and TV5 Monde France. All TV and
DVD rights will be handled by Grand Entertainment for Ex-Yugoslavia. Strategic deals have also been signed with
Cartoon Network in both Latin America and South Korea, Global TV in Indonesia, Noga Communications in Israel
and M-Net in South Africa.
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