TOTAL LICENSING AUSTRALIA
When the Australian Toy, Hobby and submit entries for the six categories In terms of Overall Toy of the Year, this
Nursery Fair opens its doors on 20 which comprise Toy of the Year; Hob- was awarded to Funtastic Toys for the
March this year, the $1.6 billion toy by Product of the Year; Educational LeapFrog Tag Reading System.
industry will come together to see Toy of the Year; Nursery Product of The Fair is owned and operated by
some of the product and properties the Year; Australian Development and the Australian Toy Association – the
that will be at retail over the coming Licensed Product of the Year. independent body that represents
year. The overall 2009 Toy of the Year is Australian industries specialising in
As always, the show will provide a selected from the winners of six products for children and family lei-
forum for over 200 manufacturers, sub-categtories which include boys, sure. Members of the ATA include
distributors, importers and, of course, preschool, girls, craft and activity and manufacturers, distributors, import-
licensing companies to promote their outdoor and games. ers, retailers and, of course, licensors
products to around 7000 visitors The Licensed Product of the year, sim- and agents. The major goals of the
comprising retailers and buyers cov- ilarly is selected from three separate ATA are to deliver information and
ering the nursery and children’s prod- categories – boys licensed product, services that extend the performance
ucts industries. girls licensed product and preschool of its industry sectors as they serve
Whilst exhibitors at the show will product. the changing needs of consumers – at
include some of the biggest names in In 2008, the Preschool Licensed prod- individual, national and international
the business – on the licensing side uct was awarded to Blank Time Iggle- levels.
leading agencies such as Haven and piggle – In the Night Garden product For more information about the ATA
Merchantwise will take part together line from Hasbro Australia. The Girls’ or the Australian Toy Hobby & Nurs-
with leading licensees such as Hasbro, Licensed Product Award went to ery Fair contact Australian Toy Asso-
Lego and Funtastic. the Hannah Montana Electric Guitar ciation Ltd, 472 William Street, West
Networking forms an important part from Amerge Sales Management and, Melbourne, VIC 3003.
of the event. The organisers believe the Boys’ Licensed Product was won Tel: +61 3 9320 2600. Fax +61 3 9320
that building strong relationships with by Lego Australia for their Lego Star 2622.
toyfair@austoy.com.au
target markets is an essential part of Wars: Clone Wars Republic Gunship.
www.toyfair.com.au
the business of toys. In order to fa-
cilitate the networking, a number of
events have been scheduled including
an opening night cocktail party and a
specially-opened Toy Bar on the Sat-
urday and Sunday evenings.
Within the show there is also a Meet-
ing Place where exhibitors and visitors
can catch-up with others in a relaxed
setting.
Of course, a highlight of the show is
the presentation of the Product of the
Year Awards which takes place on the
opening day of the show.
Exhibitors have been encouraged to
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