TOTAL LICENSING
tion of children, and in 2008 they were zle, video games, ride-on and publish-
appointed UNICEF ambassadors. ing categories.
The Wiggles have recorded and per-
formed with the likes of Rolf Harris, The Wiggles - UK
John Fogerty and most recently added During a time of shrinking live per-
Leo Sayer and Kylie Minogue to their formance sales, The Wiggles’ upcom-
list of star-studded duets with releases ing three week tour has doubled its
out later this year. ticket sales from 25,000 last year to
With over 80 licensees across over 50,000 tickets! The brand will also be
500 products in their native Australia, supported by new episodes on Nick
The Wiggles have a growing licensing Jr (26 weeks coverage 7 days a week,
The Wiggles Phenomenon
program in the US, are focused on two transmissions per day) and prod-
The Wiggles are an international pre-
building their licensing business in the uct launches, ‘Wiggles Go Bananas’-
school entertainment phenomenon!
UK and are looking to start relation- featuring Kylie Minogue (April) and
The rare confluence of their edu-
ships with other international territo- ‘You Make Me Feel Like Dancing’- fea-
cational (degrees in early childhood
ries.
education) and musical backgrounds
(former members of a platinum-selling
The Wiggles - USA
pop group), combined with their in-
In June 1999, The Wig-
novative approach, provides a unique
gles supported the
sound, vision, and quality licensing pro-
Wal*Mart launch of
gram that engages young children and
their videos by per-
parents throughout the world.
forming in small the-
Today, almost every preschooler in
atres. Four years later
Australia, and millions around the
in 2003, they performed
world, know and love the four Wiggles
twelve sold out shows
– Anthony (Blue), Murray (Red), Jeff
at Madison Square Gar-
(Purple) and Sam (Yellow) – as well
den in New York (this is
as their friends Dorothy the Dinosaur,
an answer to a question
Wags the Dog, Henry the Octopus
in Trivial Pursuit!). They
Thousands of fans flock to Six
and Captain Feathersword.
continue to tour twice yearly in the Flags to see The Wiggles!
Now in their eighteenth year, The
US for six weeks at a time to over
Wiggles continue their unprecedent-
750,000 people per year.
turing Leo Sayer (June) released by
ed commercial success. Worldwide,
In 2009, as well as extensive touring,
Hit Entertainment (DVD) and Union
the group performs to over a million
The Wiggles’ licensing program will be
Square (CD). Also, a brand new live
people every year and, as writers of
supported by Disney (US)/ Treehouse
Dorothy the Dinosaur Show will
their own songs, have been awarded
(Canada) (broadcast), Warner Bros.
launch and tour the UK nationally on
with 28 Gold, 20 Platinum, 5 Double
(DVD), Koch Music(CD) and Jakks
an on-going basis. Jane Evans Licens-
Platinum, triple platinum and 10 Multi
Pacific (master toy) amongst many
ing has been appointed to manage The
Platinum Awards for sales of over
others. The Jakks Pacific toy line was
Wiggles’ licensing program for the UK
23 million DVDs and 7 million CDs
launched exclusively at Toys R Us in
and is currently seeking interest from
worldwide. Beyond sales accolades,
2008 through a multi-tiered promo-
toy and publishing partners.
The Wiggles have amongst numer-
tional and merchandising partnership
ous awards, an award from the City
and will continue expansion of the line
Global Brand Development
of New York for
in 2009. Also, look out for an all-new
The Wiggles are everywhere! By mid
their educa-
Dorothy the Dinosaur mall tour com-
2009, The Wiggles and Dorothy the
ing to the US and Canada this year!
Dinosaur will be broadcast in over 120
Six Flags have added another Wiggles
countries, and dubbed into numerous
World at Six Flags Fiesta Texas, San
languages including Dutch, Portuguese,
Antonio, to add to the three they al-
Romanian and Russian, so that millions
ready have in other parks.
more children around the world can
The Wiggles’ licensing
benefit from the positive messages
team at Big Tent will
that The Wiggles spread. In light of the
focus this year on
growing broadcast support around
building on the suc-
globe, The Wiggles are interested in
cess of the toy range
developing licensing programs from
and bringing on new
2010 in France, Germany, Italy, Portu-
partners in the puz-
gal, Hong Kong and Latin America.
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