TOTAL LICENSING AUSTRALIA
Leading supermarket Following their success with Mr Men guaranteed to stand out on shelf.
chain Coles ran a six and Little Miss workshops and activity With the continued support of enter-
week promotion in the centres, The Entertainment Store has tainment powerhouses Channel Nine
fourth quarter of last developed a successful program of live (PBL Media Group) and Southern Star
year. Over one mil- ticketed shows. In 2009, new concepts Entertainment, alongside partners
lion Mr Men and include an extended story time ‘meet Roadshow Entertainment, Sony Music
Little Miss figurines and greets’ in book and department Entertainment (Australia) Pty Limited
were sold dur- stores. and Haven Licensing, Hi-5 launches
ing this TV- With major success in so many cat- into its next decade with an unprec-
promoted egories across so many retailers, Ha- edented broadcast commitment from
campaign. ven will continue to demonstrate that Channel Nine to screen five new Hi-5
An online there really is something for everyone series from 2009 to 2013.
competition in the wonderful world of Mr Men and Hi-5 has been awarded numerous ac-
asking consumers to Little Miss in 2009. colades including five Logie Awards
name the character that best for Most Outstanding Children’s Pro-
described them attracted over Hi-5! gram, five ARIA Awards for Best Chil-
23,000 entries over the same period. Welcome to the new Hi-5! This award- dren’s Album, five Australian DVD and
This activity has boosted the success winning, highly acclaimed preschool Video Indus-
of adult retro, teen and tween apparel property has undergone an exciting try Awards, an
programs. Children’s apparel has had reinvigoration. Three new cast mem- APRA Award,
a staggered release at retail since July bers, selected from the best up-and- an AIMIA
last year with out- Award, and
standing results. a Helpmann
Mattel’s feature Award.
plush range was With a cast of
released in Febru- vibrant, highly
ary last year in all talented young
major retailers. singers and dancers Hi-
This very ani- 5, remains a unique proposition as a
mated line stars a long standing, live action, preschool
talking Mr. Rude, who property. 2009 is set to be Hi-5’s big-
coming talent Australia has to offer,
does not disappoint as he belches his gest year yet.
will join Stevie and Casey in Series 11,
way through insults. Local licensee
due to screen on Channel Nine from
TGA has developed toy lines based
August this year.
on the classic characters of the brand,
Bratz and
To complement the new series launch,
which will be supported by full POS
Hi-5 presents an all-new contempo- Little Tikes
modules and catalogue features.
rary style guide. The new style guide MGA continue to be leaders in enter-
Toy categories will continue to expand
retains the fun, playful, educational es- tainment and children’s licensing with
with the second TV series. It will intro-
sence of Hi-5, whilst adding a modern a vast offering of brands across several
duce re-vamped characters, as well as
touch. The colours and designs will target markets. The MGA portfolio
completely new faces in the second
allow licensees to create an exciting, grows stronger each year. In 2009 the
half of the year.
different, vibrant range of merchandise introduction of Bratz Kidz dolls and
DVD partner Sony Pictures Home En-
tertainment successfully launched the
first title in late 2008. Eight titles will
be released in Australia over the next
12 months, supported with in-store,
promotional, and PR activity.
Publishing was where it all began for
Mr Men and Little Miss. Penguin has
again experienced major growth in
this category during 2008. This year
Penguin will add to the original clas-
sic book formats, releasing new styles
based on the television show, and in-
cluding the brand new characters.
The Entertainment Store is the Aus-
tralian live show and events partner.
TLA 26
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