NEWS
TOTAL LICENSING
CLKO EXPANDS MASHIMARO LICENSING PROGRAM
CLKO Entertainment in South Korea Over the years, Mashimaro has
which is the company that holds become more focused on licensing and
the copyright for the Mashimaro commercialization than on distributing
brand, first launched Mashimaro as content thanks to the cute and unique
image of the character which has
helped it become a major success in
terms of merchandising.
In recent times, the character
has consolidated its position as a
character that fits any product range
since its strength lies in the strong
design elements that can be applied to
different areas with ease. As a result of
Mashimaro’s major success, from the
earliest stages, CLKO is now working
with over 120 companies worldwide
and maintains a close relationship
with all its partners.
In 2010, Mashimaro will be celebrating
CLKO have signed representation
the tenth year since its creation and
agreements with licensing agents in
CLKO report that the character
every continent which will enable
will enter into its second generation
them to take the property beyond its
of development in 2011 – the Year
original Asian marketplace. CLKO are
of the Rabbit – when the property
now working on building a number
will focus on the development of
of new partnerships in individual
ranges of environmentally-friendly
countries that can develop localised
products. In addition, working with
programs for Mashimaro. At the same
a commercial proposition in 2001 partners around the world, CLKO
time, of course, CLKO are looking for
when they began to merchandise the will introduce new design elements to
new opportunities to collaborate with
character on a worldwide basis. At the expand the appeal of Mashimaro on a
licensees around the world to grow
same time, CLKO launched themselves worldwide basis.
Mashimaro into a truly world-class
into the licensing arena. As a major part of their expansion plans,
brand.
IMG TO MARKET JOHN FORCE RACING
IMG Sports & Entertainment and legendary racing family John Force Racing recently announced they have
entered into an exclusive worldwide marketing and representation agreement. Led by 14-time Funny Car
Champion John Force, the team of drivers includes Robert Hight, 2008 rookie of the year Mike Neff, 2007
NHRA rookie of the year Ashley Force, and her sisters Brittany and Courtney. With 175 professional tour
victories, JFR is motorsports’ most dominant and successful professional drag racing team.
Under the terms of the agreement, IMG will represent John Force Racing and its drivers in endorsements,
publishing endeavors and personal appearances worldwide. IMG will work with JFR to develop and expand
the JFR brand and pursue new sponsorship, endorsement, branding and licensing opportunities across a
wide array of media, online and mobile. In addition, IMG has been appointed by JFR as its exclusive spon-
sorship sales agent.
In making the announcement, George Pyne, President of IMG Sports and Entertainment said, “IMG is ex-
cited to partner with the legendary John Force Racing family and to expand JFR’s business around the world.
As a leader in the motorsports industry, we see significant potential in growing the team brand as well as
the brands John, Ashley and the other drivers have built already.”
GARTH AND BEV TO DEBUT
Animation house Copernicus Studios is partnering with Dublin, Ireland-
based Kavaleer Productions to co-produce 52 x 11min episodes of the ani-
mated children’s series Garth and Bev.
Garth and Bev is an international co-production being distributed by BBC
Worldwide and Picture Box for Canada.
The series is set to air in March 2010 on BBC UK/Cbeebies and in Septem-
ber 2009 on RTE, Ireland.
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