NEWS
TOTAL LICENSING AUSTRALIA
WOTWOTS TO LAUNCH IN APRIL
From the creative minds of the Pictures and made at Richard Taylor’s for high end publishing, DVDs and live
Academy Award winning Weta special effects studio Weta Workshop. events, set to rollout from mid 2009.
Workshop (Lord of the Rings, King Pukeko Pictures is a new venture for Demonstrating their confidence in
Kong) comes The WotWots, a new the five times Academy Award winner the brand, ABC TV and new media
52 x 10 minute HD television series Richard Taylor and internationally have created a dedicated website for
for preschoolers which has already acclaimed author, illustrator and the WotWots, which will launch late
been sold to ABC 1/ABC 2 Australia, children’s television creator/producer February 2009.
Channel Five’s Milkshake UK, TV2 Martin Baynton. Hasbro Australia are responsible
New Zealand and MTV3 Finland. The WotWots follows the adventures for all licensing and promotions for
of two siblings from outer space, WotWots throughout Australia and
SpottyWot and DottyWot. The New Zealand.
creatures come to explore planet Gail Mitchell, Vice President Asia-
earth in their steam-powered Pacific for Hasbro, has high hopes for
spaceship and land themselves in the the property.
middle of a local zoo. “With TV on air in March in New
The inquisitive brother and sister duo Zealand and April in Australia, we
delight in discovering all the exotic began to talk to partners during last
creatures at the zoo as they scoot year. The first license we really wanted
around in their hover-chairs. to tie-up was publishing and we signed
ABC Commercial’s International Ice Water Press who will launch their
Program Sales team were quick to pick first six titles in July”.
ABC TV will launch the programme
up the worldwide distribution rights With ABC signed for the DVD release
in its primetime kids slot on ABC 1
for the WotWots, and after a positive in August, Hasbro’s own toy line will
at 8.15am weekdays, commencing
response at Mipcom Junior 2008, are debut in September together with
Thursday 16 April 2009.
confident that the WotWots will fast other ranges of product including
To officially launch the new property,
become a leading global preschool outerwear and sleepwear.
both Wellington Zoo in New Zealand
brand. Mitchell is now looking at peripheral
and Melbourne Zoo will host a
After already securing broadcasting product ranges for 2010 and beyond.
WotWots fun day and VIP media event
deals in the United Kingdom, Australia, “This really is a great preschool
during March/April 2009, establishing
New Zealand, and Finland, they are property.
themselves as the home of the
continuing to receive major interest Although, of course, the core age range
WotWots. Following these launches,
from broadcasters globally. is 2-4, adults love the brand which has
both zoos will rollout WotWots
Extensive retail plans are already in been a huge bonus. Everybody who
themed educational programs, school
place with multiple licensees signed to sees it falls for the cute characters and
holiday activities and promotional
the brand. we’re hugely confident that WotWots
campaigns.
ABC Commerical is leading the will be a major success story for us
The WotWots is produced by Pukeko
charge by also securing the license this year”.
NEW PRODUCT RELEASES FOR HUMPHREY’S CORNER
Blue Chip Brands report that 2008 marked the 10th an- David Jones and specialty nursery retailers. There are also
niversary of British infant and children’s brand Humphrey’s plans to have the first range of Humphrey’s Corner cot
Corner. Outside of the UK, Aus- bedding available in the near future which will compliment
tralia and New Zealand is the most the nursery furniture beautifully as well as nursery china,
prolific territory for Humphrey’s which will be a first for the brand.
Corner and there have been a A new range of Humphrey’s Corner greeting cards was
number of new product releases also released in the last quarter of 2008 by Simson Austra-
recently to celebrate the occasion. lia featuring several new born, christening and aged birth-
In October a range of premium day designs. In addition to this Gallery Collection released
Humphrey’s Corner nursery fur- an exclusive range of Humphrey’s Corner sketchbook
niture was released by Funtastic greeting cards based on some of the original sketchbook
Limited. This included a cot, chest of drawers with change drawings of Humphrey by creator Sally Hunter. These new
table, a toy box and a laundry hamper that doubles as a releases compliment the existing range of Humphrey’s
bedside table. Also released at this time was a range of Corner products available including infant clothing, sleep-
plastic bath products including baby bath, potty and step wear and accessories, plush, melamine, resin giftware,
up stool and an infant feeding bottles and training cups. photo albums and record books, nursery décor and cross
The range is available from leading department store group stitch.
TLA 42
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