TOTAL LICENSING AUSTRALIA
three Emmy Awards, as well as receiv- brother, teachers, neighbours and rela-
ing the German Emil Award and the tives all say so. If someone’s put itch-
Icelandic Edda Awards. ing powder in someone’s swimming
LazyTown’s creator and star Magnus trunks, sold their brother as a slave,
Scheving recently visited Australia to or flattened all the tents on the fam-
launch his Healthy Food and Active ily camping holiday, you can bet it’s
Lifestyle Initiative through preschools Henry.
nationally. He loves comics, money, practical
A full range of LazyTown consumer jokes and hates brothers, injections,
products will be launched in 2009. ABC homework and well-meaning adults.
TV will be broadcasting a companion From where Henry’s standing, life is
TV series called LazyTown Extra. just not fair – the rest of the world
is against him. Teachers, rela-
tives and babysitters alike try
has illustrated over twenty-five pic-
to avoid him at all costs.
ture books. Jeannette’s new series of
Even his parents argue over
six books, SmartyCat focuses on all
whose turn it is to look after
sorts of tricky questions that young
him. Henry isn’t trying to be
children ask and gives simple answers
truly horrid – it’s just some-
to explain even the most difficult of
thing that comes naturally
questions.
to him. Horrid Henry books
are published in 25 countries
Fido Dido
and in 21 languages and book
Fido is the living embodiment of a
sales to date total more than
philosophy believed but not neces-
11 million copies and rising.
sarily exemplified by his vaguely neu-
The TV show is the most suc-
rotic creators, Joanna Ferrone and Sue
cessful show ever on CITV.
Rose. Everyone seems to think that he
Henry’s DVDs, licensed toy
was born when he was doodled on a
and clothing product will be
Roald Dahl
cocktail napkin. But the truth is Fido
released in 2010.
existed before he was drawn. He just
Roald Dahl’s influence on children’s
needed somebody to put pen to pa-
literacy is enormous: his love of the
per and get him going.
ridiculous, the unexpected, the absurd;
Once that happened the creators
his passion for invention and intrigue;
ceased to have any control over his
his elegant, direct and enthralling sto-
actions. 13 x 1 min shorts are in
ries have entertained and intrigued
production and will be broadcast in
millions of children and adults all over
second half 2009.
the world and will continue to do so
for generations to come. Roald Dahl’s
well-known stories and characters, to-
gether with Quentin Blake’s glorious
illustrations, create a unique brand
with unparalleled recognition. A full
merchandising program will be intro-
duced in 2009.
SmartyCats -
Horrid Henry
Jeanette Rowe
Jeannette Rowe is one of Australia’s
Henry is horrid. His parents, younger
most successful children’s authors and
illustrators and has sold in excess of
one million books around the
world. Prior to becoming
an illustrator and writer, she
worked as an art teacher,
curriculum consultant
and talent agent. She has
been working full-time
as a writer and illustrator
for the past thirteen years and
TLA 39
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