NEWS
TOTAL LICENSING AUSTRALIA
ABC ADD TO PORTFOLIO OF PROPERTIES
ABC Licensing have announced the latest addition to their their preschool children. The “apple, bee, carrot” ABC for
portfolio of properties for children. By the makers of Wal- Kids logo associated with preschool age content is widely
lace and Gromit and Creature Comforts, Aardman’s Shaun recognised and trusted by parents.
the Sheep is a stop-motion animation ofof farmfarmyardd antics antics Following on from this, in 2009, ABC for Kids Show bags and
and adventures designed to delight designed to delight carnival plush will be launched at
children and adults alike. all major agricultural shows with
Peace in the valley turns to mayhem licensee Hunter Leisure.
in the meadow as Shaun leads his Play School, ABC’s own pre-
flock into all sorts of scrapes and school program continues to
scraps, running rings around sheep- hold prime scheduling times
dog Bitzer when the Farmer’s back for children on ABC1 daily. The
is turned. show also airs regularly on ABC2
Shaun the Sheep series one com- weekday afternoons. The pro-
prises 40 x 7 minute episodes. gram always attracts high audi-
Launched in Australia in 2007, the ence share ratings, with 82% of
program is currently broadcast on children 0-4 years watching each
ABC1 Thursdays evenings at 6pm, week day. DVD sales for Play
and weekdays at 4pm. School titles sold strongly throughout 2008, with two new
DVDs have been strong sellers throughout 2008 with the releases Dinosaurs and At the Beach. Friends All Together
release of Shaun the Sheep Volume 3, Volume 4 and The was released in January 2009. Summer 2009 will be the
launch of the new sun safe range of Play School merchan-
dise. Sun screen, rash vests and hats will be released, with
related sun care products in discussion. Other lines for
release include bandage strips, children’s apparel, melamine
and aluminum drink bottles, silicone photo frames, cake
toppers and suction characters.
Finally, Bananas in Pyjamas continue to entertainment
Australian children after 17 years on air.
Bananas in Pyjamas is broadcast each weekday afternoon
Collection series. 50,000 units of Shaun the Sheep DVDs on ABC1. The show attracted an average of 76.1% audience
have been sold since the first release in April 2007. share of preschool viewers during 2008 broadcasting.
Plush and gift lines are distributed in Australia by Jasnor The adventures of B1, B2, the Teddies, Rat in the Hat and
with new lines being introduced this year including car ac- their Farmyard Friends were released on two new DVD
cessories, ipod accessories and aprons. Other key product titles in 2008, as well as Bumping and A-Jumping in March
categories for the brand are currently available. this year. In addition, In 2009 a new line of bananas beanies
Recent research shows that parents look for the ABC will be released through Jasnor, and Bananas in Pyjamas
brand when choosing TV programs and buying products for raincoats and umbrellas will launch in time for winter.
NEW SIGNINGS FOR FREMANTLE TIE IN WITH
DRYDEN AUSTRALIA ROADSHOW
As a preferred supplier to all mass retailers and FremantleMedia Enterprises has announced a new
independent retail outlets within the Australian market, partnership with Roadshow Entertainment, the market
over the last year, Dryen’s specialist design and leading Australian independent DVD distributor.
product team have successfully built a licensing Roadshow have been appointed as the exclusive DVD
portfolio with major success stories including Ben distributor for Australia and New Zealand and will
10, Sesame Beginnings, Piping Hot, Moto GP and manage FME’s extensive back catalogue (non-music) as
Betty Boop. well as new release TV programs and films. The four-
As an extension of their success within the Australian year deal will see Roadshow distributing a vast array of
market, Dryan now has key retail partners throughout FME programming including Benny Hill, Rumpole of the
the UK. Dryden believe that their success is covering Bailey, Goodnight Sweetheart, Pie in The Sky, George &
product in each of the markets. They have Sesame Mildred, Bless This House, Love Thy Neighbour as well
Beginnings for the nursery market, Thomas and as more current titles such as Grand Designs, Project
Friends and In the Night Garden for toddlers, Peppa Runway and the IT Crowd. The arrangement will also
Pig and Lego for preschool, Ben 10 and Piping Hot include the highly successful TV series Merlin which has
for older kids and Betty Boop, EPL and Terminator achieved outstanding success in the UK and will be a
for the youth and adult market. lead program for Network Ten this year.
TLA 40
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